Search Marketing Now offers expert, authoritative information on best practices in search engine marketing (SEM) for achieving maximum exposure on Google and other web search engines. We offer free, in-depth search marketing advice focusing on:

• Search Engine Optimization — SEO and link-building, keyword research, working with in-house SEO teams or search marketing agencies, and maximizing Google search traffic
• Paid Search Advertising — PPC campaign management, advanced search advertising bid tactics, pay-per-click advertising basics, and Google AdWords strategies
• Web Analytics — Testing and measuring the effectiveness of paid search advertising and SEO campaigns, maximizing search marketing ROI and ROAS, measuring conversions, driving web site traffic from Google and other search engines
• Local & Mobile Search – Marketing and advertising strategies and tactics for mobile devices, leveraging local/social media sites (Facebook, Twitter, Yelp), geotargeting searchers who are ready to buy

Choose from SMN Webcasts, Hosted White Papers, E-Books and Resource Centers – all are free. Boost your search marketing intelligence at Search Marketing Now!

 

Upcoming Webcasts – Register Now to Reserve Your Space!

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PPC Content Networks and Placement Campaigns: How to Optimize for Success

Tuesday, February 9, 2010 – 1 PM EST (10 AM PST)

Speaker:Brad Geddes, bgTheory

We will cover:

• How to organize your content and placement campaigns
• How to choose effective content network keywords
• How to use placement reports and targeted placement to increase visibility
• A step-by-step workflow to optimize your content campaigns

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Sponsored by:

» Register Now!

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Need-to-Know SEO: Key insights from the recession and tools we uncovered to succeed in 2010

Thursday, February 11, 2010 – 1 PM EST (10 AM PST)

Moderator: Chris Sherman,

Speakers: Kerry Dean, Senior SEO Account Manager, Range Online Media
Kerri Smith, Mobile Strategist and Senior Account Manager, Range Online Media

We will cover:

• How other channels can be used as additional “levers” in your testing
• The impact of Google’s Caffeine update on SEO
• How the inclusion of real-time search results affects rankings
• Optimizing for Bing: Crucial differences
• How to optimize for Google Maps, Social and your own reputation
• Mobile and SEO – how to adapt

More Upcoming Webcasts…

PPC & the Long Tail: How Important is it, Anyway? – Thursday, February 18, 2010 – 1 PM EST

Hey! That’s My Conversion!: Managing PPC in a Cross-Channel World – Thursday, February 25, 2010 – 1 PM EST

SMN News & Notes

Are you going to SMX West? in Santa Clara? We are — and we’d love to meet you!

It’s always a treat to get out from behind the computer and meet our audiences face to face. Webcasts are a great way to deliver educational material, but they’re so different from a live in-person event. (Ask our speakers; that first webcast is always memorable.)

Search Marketing Expo conferences are a great way to network – whether through the ‘official’ networking events, or meeting someone new at lunch. It’s also the perfect opportunity to demo new products or find the right consultant or agency to help grow your search marketing.

This year, SMX West is particularly exciting, as we’ll have Steve Ballmer keynoting on Tuesday. It’s his first time addressing the search marketing audience, and it promises to be a great keynote.

Sessions, as always, include the soup to nuts of search marketing — from the basics of SMX Boot Camp to the most advanced and currently debate topics in search. Panels are carefully coordinated by industry thought leaders, so you’re not getting sales pitches, but solid, authoritative information. (Hmm… sounds like a webcast — only face-to-face.)

If you’re attending, please be sure to introduce yourself to Claire Schoen or Chris McDonnagh. See you March 2-4!