Search Marketing Now offers expert, authoritative information on best practices in search engine marketing (SEM) for achieving maximum exposure on Google and other web search engines. Whether it’s via our online marketing webcasts, hosted White Papers, E-Books or Research, we offer free, in-depth search marketing advice focusing on:
- Search Engine Optimization — SEO and link-building, keyword research, working with in-house SEO teams or search marketing agencies, and maximizing Google search traffic
- Paid Search Advertising — PPC campaign management, advanced search advertising bid tactics, pay-per-click advertising basics, and Google AdWords strategies
- Web Analytics — Testing and measuring the effectiveness of paid search advertising and SEO campaigns, maximizing search marketing ROI and ROAS, measuring conversions, driving web site traffic from Google and other search engines
- Local & Mobile Search – Marketing and advertising strategies and tactics for mobile devices, leveraging local/social media sites (Facebook, Twitter, Yelp), geotargeting searchers who are ready to buy
Choose from SMN Webcasts, Hosted White Papers, E-Books, Research, and Resource Centers – all are free. Boost your search marketing intelligence at Search Marketing Now!
Featured Webcasts – Register Now
Mobile Search: The Agency Opportunity
Tuesday, January 31, 2012 – 1PM EST (10AM PST)
Speakers:
Steven Schuler, Senior Marketing Manager, Mobile and Connected Devices, Yahoo!
Patrick Peters, Account Executive, Mobile Sales, Yahoo!
Join us for this webcast and you will learn:
- The landscape of mobile search
- Critical tactics to use for your mobile search campaigns
- What to include in your campaigns
- What you will need to optimize in your campaigns
- Mobile search solutions agencies can leverage for their clients
The Inside Scoop on Automating and Optimizing Your PPC Campaigns
Tuesday, February 21, 2012 – 1PM EST (10AM PST)
Speakers:
David Rodnitzky, CEO of PPC Associates
Joseph Kerschbaum, Vice President at Clix Marketing
Join us for this webcast and learn:
- Tactical and global automation – what’s right for you?
- Automated bid optimization
- Automated landing page optimization
- How to move from manual campaigns to an automated environment to optimize your campaigns
- How to set up bid rules and how to use a bid rule engine to automate bids
- How a premium e-business service provider uses automation to optimize campaigns performance
Webcasts Now Available On Demand
Click on a webcast title to get more info, and to view the webcast now!
- How to Successfully Generate Phone Calls through Mobile Advertising
- Measuring Social Media Marketing Success Using Analytics Tools
- Content, Freshness and SEO for Large Sites: What' s Important in 2012
- Align your marketing mix to your Buyers Journey: Solution Search Stage
- Google's Recent Algorithm Changes: The Impact on 2012 Marketing Strategy
- Marketing Along the Buyer's Journey
- PPC Planning for Retail, 2012: Ready, Set, Grow!
