Featured Webcast

Web Analytics and Beyond: Bridging the Online-Offline Gap

Speakers: Christine Churchill, President, KeyRelevance & Keith Maddox, CEO, SiteAcuity
Thursday, May 15, 2008 - 1:00 PM EDT (10:00 AM PDT)

Successful marketers know that web analytics are an integral part of any online marketing campaign. But marketers who use web-only analytics and don’t track offline conversions are missing an important piece of the marketing puzzle.

In this webcast, Christine Churchill gives an introduction to web analytics, followed by a look at how to track offline conversions.

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Upcoming Webcasts

Big Brand Search Engine Optimization:
Managing Large Campaigns

Speaker: Chris Sherman, Executive Editor, Search Engine Land

Date: May 22, 2008

In theory, search engine optimization is a process that’s the same whether you’re optimizing a site with ten pages or ten thousand. But in practice, SEO for big brands has its own set of issues, challenges - and solutions.

In many ways, managing SEO for a large brand’s website is like air traffic control - it involves many different players as well as standards, processes, and checklists.

In this webcast, Chris Sherman looks at how large organizations with complex websites can effectively implement SEO as part of their marketing mix.

Ad Networks Best Practices:
Keeping Your Advertisers Happy

Speakers: Dana Todd, CMO Newsforce.com and President Emeritus, SEMPO
Tom Cuthbert, President, ClickForensics and Moderator, Click Quality Council

Date: June 17, 2008

With a new ad network born every 20 minutes, it seems, there are few clear differentiators and much confusion on the part of ad buyers. How can ad networks ensure their own survival and success in such a competitive environment? What can they do to deliver value and retain high quality advertisers?

In this webcast, Dana Todd will discuss best practices for how ad networks can keep advertisers happy and ultimately provide real value. Tom Cuthbert, President of ClickForensics, will provide case studies that illustrate key points and show how ad networks can manage traffic quality to maximize value for their customers.