Upcoming Webcasts
Big Brand Search Engine Optimization:
Managing Large Campaigns
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Date: May 22, 2008
In theory, search engine optimization is a process that’s the same whether you’re optimizing a site with ten pages or ten thousand. But in practice, SEO for big brands has its own set of issues, challenges - and solutions.
In many ways, managing SEO for a large brand’s website is like air traffic control - it involves many different players as well as standards, processes, and checklists.
In this webcast, Chris Sherman looks at how large organizations with complex websites can effectively implement SEO as part of their marketing mix.
Ad Networks Best Practices:
Keeping Your Advertisers Happy
Speakers: Dana Todd, CMO Newsforce.com and President Emeritus, SEMPO
Tom Cuthbert, President, ClickForensics and Moderator, Click Quality Council
Date: June 17, 2008
With a new ad network born every 20 minutes, it seems, there are few clear differentiators and much confusion on the part of ad buyers. How can ad networks ensure their own survival and success in such a competitive environment? What can they do to deliver value and retain high quality advertisers?
In this webcast, Dana Todd will discuss best practices for how ad networks can keep advertisers happy and ultimately provide real value. Tom Cuthbert, President of ClickForensics, will provide case studies that illustrate key points and show how ad networks can manage traffic quality to maximize value for their customers.
Recent Webcasts
Managing Big, Complicated PPC Campaigns
David Szetela, Clix Marketing
Tuesday May 13, 2008 (41 min.)
Blended Search One Year Later: Strategies for Large SEO Campaigns
Chris Sherman, Executive Editor, Search Engine Land
April 29, 2008 (52 min.)
10 Lessons Learned About Paid Search
David Szetela, Clix Marketing
March 25, 2008 (41 min.)
Social Networking 101: Does my CEO Really need a Facebook Profile?
Vanessa Fox, Features Editor, Search Engine Land
March 11, 2008 (57 mins)
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Tue, 06 May 2008 17:54:28 +0000 - PPC, Analytics, SEO - May webcasts from Search Marketing Now
Thu, 24 Apr 2008 17:28:59 +0000 - SEO Questions for Chris Sherman?











