Search Marketing Now offers expert, authoritative information on best practices in search engine marketing (SEM) for achieving maximum exposure on Google and other web search engines. We offer free, in-depth search marketing advice focusing on:
- Search Engine Optimization — SEO and link-building, keyword research, working with in-house SEO teams or search marketing agencies, and maximizing Google search traffic
- Paid Search Advertising — PPC campaign management, advanced search advertising bid tactics, pay-per-click advertising basics, and Google AdWords strategies
- Web Analytics — Testing and measuring the effectiveness of paid search advertising and SEO campaigns, maximizing search marketing ROI and ROAS, measuring conversions, driving web site traffic from Google and other search engines
- Local & Mobile Search – Marketing and advertising strategies and tactics for mobile devices, leveraging local/social media sites (Facebook, Twitter, Yelp), geotargeting searchers who are ready to buy
Choose from SMN Webcasts, Hosted White Papers, E-Books and Resource Centers – all are free. Boost your search marketing intelligence at Search Marketing Now!
Upcoming Webcasts – Register Now to Reserve Your Space!
Links, Link-Building and Public Relations
Thursday, September 16 – 1 PM EDT (10 AM PDT)
Speaker: Eric Ward, ericward.com
Key topics of discussion will include:
- Link popularity defined for public relations
- Best practices for building quality links
- What should a press release look like in 2010?
- Purposeful Social Linking Tips
Managing PPC Campaigns in the UK and Europe: Tips for Success
Tuesday, September 21, 2010 – 4:00 PM GMT (11 AM EDT/8 AM PDT)
Speaker:
Andy Atkins-Krüger, Managing Director, WebCertain
This webcast focuses on what every PPC campaign manager in the UK must know in order to run an effective PPC campaign. From setting an effective strategy and achievable ROI, to managing a complicated campaign across multiple languages and countries, Andy Atkins-Krüger reveals what goes into an effective international paid search campaign.
He’ll discuss:
- Google Adwords in Europe — latest updates
- Multi-lingual and cross-country campaigns
- When to recognize it’s time to automate your PPC campaign
Webcasts Now Available On Demand
Click on a webcast title to get more info, and to view the webcast now!
- How To Develop, Launch and Track a Mobile Marketing Strategy
- Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent
- Demystifying "Cost Per Acquisition" and its Impact on Search Marketing Campaigns
- Why Display Matters to Search Marketers & How Search Marketers Can Get Involved
- Demonstrating the Value of SEO Within a Large Organization: What to Measure, How to Report
- Bullseye! Hitting the Right Demographic in your Digital Marketing Campaigns
- How to Market Online Where Retail Consumers are Searching
SMN News & Notes
For many marketers, figuring out CPA — Cost Per Acquisition — is a challenging, often mysterious process. But in order to accurately measure the success of a campaign, and determine ROI, you need to know your CPA. You also need to understand how it is related to ROI, conversion rates, and your overall budget. On August 24, our webcast “Demystifying Cost Per Acquisition and its Impact on Search Marketing Campaigns” will look at what goes into this number, how it will vary, and how you can build out a model to calculate it. Search marketer Jeremiah Andrick will talk about his experience with CPA, and how it’s important to build a reasonable plan that includes CPA — before launching a PPC campaign. Thanks to Trada for sponsoring this webcast.
