Search Marketing Now offers expert, authoritative information on best practices in search engine marketing (SEM) for achieving maximum exposure on Google and other web search engines. We offer free, in-depth search marketing advice focusing on:
- Search Engine Optimization — SEO and link-building, keyword research, working with in-house SEO teams or search marketing agencies, and maximizing Google search traffic
- Paid Search Advertising — PPC campaign management, advanced search advertising bid tactics, pay-per-click advertising basics, and Google AdWords strategies
- Web Analytics — Testing and measuring the effectiveness of paid search advertising and SEO campaigns, maximizing search marketing ROI and ROAS, measuring conversions, driving web site traffic from Google and other search engines
- Local & Mobile Search – Marketing and advertising strategies and tactics for mobile devices, leveraging local/social media sites (Facebook, Twitter, Yelp), geotargeting searchers who are ready to buy
Choose from SMN Webcasts, Hosted White Papers, E-Books and Resource Centers – all are free. Boost your search marketing intelligence at Search Marketing Now!
Upcoming Webcasts – Register Now to Reserve Your Space!
Excel Tips and Tricks for PPC Success: What Every Search Marketer Must Know
Thursday, March 18, 2010 – 1 PM EST (10 AM PST)
Speakers:Josh Dreller, Fuor Digital
Alex Cohen, ClickEquations
Josh will discuss:
- Using macros to automate certain PPC tasks
- The impact of Google’s Caffeine update on SEO
- How to master pivot tables — to save time and boost efficiency
- When to recognize that additional tools may be required
Paid Search and Big Brand Marketing:
How Intel coordinated Search Into a Global Ad Campaign
Tuesday, March 23, 2010 – 1 PM EST (10 AM PST)
Speakers:Corey Carrillo, Global Search Manager, Intel Corporation
Craig Macdonald, CMO, Covario, Inc.
Attend this webcast and you will learn:
- How Search information can be harnessed and communicated effectively to identify results of a critical launch
- Why paid search (PPC) was a key component of Intel’s interactive marketing campaign to re-brand
- How Intel coordinated search tactics such as keyword concepts and search creative across multiple agencies
- How and what Intel used as an interactive series of marketing tactics to surround the consumer in this new brand position
More Upcoming Webcasts…
10 Most Important Things to Know About SEO in 2010 – Thursday, March 25, 2010 – 1 PM EST
PPC Keyword Research and the B2B Buyer – Tuesday, April 6, 2010 – 1 PM EST
Integrating Search Within the Overall Marketing Mix: Best Practices – Thursday, April 15, 2010 – 1 PM EST
Webcasts Now Available On Demand
Click on a webcast title to get more info, and to view the webcast now!
- Business Blogging and SEO
- Hey! That’s My Conversion!: Managing PPC in a Cross-Channel World
- PPC & the Long Tail: How Important is it, Anyway?
- Need-to-Know SEO: Key learning’s from the recession and tools we learned to succeed in 2010
- PPC Content Networks and Placement Campaigns: How to Optimize for Success
SMN News & Notes
Where — and how — does Search fit into the marketing mix?
This question comes up time and time again, both at the campaign level and at the organizational level.
As search marketing evolves, marketers at all levels want to know how it fits into the overall marketing mix. Our upcoming webcasts will address this, from a variety of perspectives. On March 11, we’ll learn how businesses can (and should) use blogging as part of their search marketing strategy. On March 23, we’ll find out how one large brand – Intel – used paid search as the core component for an overall re-branding campaign. And our hosted whitepaper, Optimize Your Marketing Silos looks at how to solve the challenges organization faces in bringing together online and offline marketing.
