Search Marketing Now offers expert, authoritative information on best practices in search engine marketing (SEM) for achieving maximum exposure on Google and other web search engines. We offer free, in-depth search marketing advice focusing on:
- Search Engine Optimization — SEO and link-building, keyword research, working with in-house SEO teams or search marketing agencies, and maximizing Google search traffic
- Paid Search Advertising — PPC campaign management, advanced search advertising bid tactics, pay-per-click advertising basics, and Google AdWords strategies
- Web Analytics — Testing and measuring the effectiveness of paid search advertising and SEO campaigns, maximizing search marketing ROI and ROAS, measuring conversions, driving web site traffic from Google and other search engines
- Local & Mobile Search – Marketing and advertising strategies and tactics for mobile devices, leveraging local/social media sites (Facebook, Twitter, Yelp), geotargeting searchers who are ready to buy
Choose from SMN Webcasts, Hosted White Papers, E-Books and Resource Centers – all are free. Boost your search marketing intelligence at Search Marketing Now!
SMN News & Notes
For many marketers, figuring out CPA — Cost Per Acquisition — is a challenging, often mysterious process. But in order to accurately measure the success of a campaign, and determine ROI, you need to know your CPA. You also need to understand how it is related to ROI, conversion rates, and your overall budget. On August 24, our webcast “Demystifying Cost Per Acquisition and its Impact on Search Marketing Campaigns” will look at what goes into this number, how it will vary, and how you can build out a model to calculate it. Search marketer Jeremiah Andrick will talk about his experience with CPA, and how it’s important to build a reasonable plan that includes CPA — before launching a PPC campaign. Thanks to Trada for sponsoring this webcast.








