5 Ghastly PPC Mistakes to Avoid
Tuesday, October 14, 2008 – 1 PM EDT (10:00 AM PDT)
Patricia Hursh, SmartSearch Marketing
Webcast Details
Paid search can be one of the most rewarding – but most complex – pieces of your online advertising and marketing campaign. Do it well, and you can achieve great results. But do it incorrectly and you could find yourself losing time and money. In this webcast, we’ll hear from a seasoned expert about mistakes that can trip up anyone managing a PPC campaign. Whether you’re just starting out – or have been involved in paid search for years – we’ll share both basic and advanced PPC tips that can be learned from others’ past mistakes.
In this webcast, we’ll cover a range of issues involved in managing a PPC campaign, including:
- PPC Campaign Structure
- Quality Score Tips
- Click-Through Rates vs. Conversion Metrics
…and more.
Patricia Hursh is president and founder of SmartSearch Marketing. She has been working in search marketing since e1997 and is a recognized expert in the field. Patricia is a regular contributor to Search Engine Land and frequent speaker at industry events.
Sponsored by Marin Software
This webcast is sponsored by Marin Software, which provides an enterprise-class search management application to larger advertisers and agencies. Marin Search Marketer, addresses the workflow, analytics and optimization needs of professional search marketers, saving time and improving financial performance. Marin deploys rapidly, with no changes to destinations URLs, with pay-as-you-go pricing and no fees. Marin offers a 30-day, full-featured trial and is designed for marketers spending $50,000 and more per month on paid search. For more information, please visit www.marinsoftware.com
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