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In the online marketing world, pay-per-click (PPC) campaigns put real cash on the line. Get sloppy and you could end up spending a boatload of money with little to show for it.
The importance of staying on top of your PPC campaigns cannot be overstated. Get nine tips to optimize your PPC results and tame the Google Beast in this free guide.
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Sponsored by Lyris
Lyris, Inc. delivers software technology solutions for today’s digital marketer, including email marketing, web analytics, PPC bid management, and web content management. Now more than ever, it’s important to partner with companies that are here today…and still here tomorrow. Lyris is proud to be that the kind of company: publicly traded and financially stable. We started out as an email-marketing pioneer in 1994, and now we’re an expert in numerous online-marketing disciplines. For more information, please visit www.lyris.com.
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