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10 Advanced PPC Bidding Strategies
In light of the economic downturn, many marketers are rethinking their online strategies, namely how to maximize the results of their PPC investments. This report defines and explains 10 advanced PPC bidding strategies that can improve PPC performance and efficiency, which include refocusing and trimming keyword lists, bidding by margin or lifetime customer value, and increasing affiliate revenue through low-bid strategies.
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Sponsored by Acquisio
The world’s leading developer of performance marketing solutions for agencies, Acquisio helps marketers buy, track, optimize, and report on media across all major search, social, and display networks. With more than $500MM in ad spend under its management, Acquisio is the multi-channel ad management solution preferred by advertising and marketing agencies. Acquisio’s suite of solutions empowers over 300 interactive agencies around the world—including Bruce Clay, Yellow Pages Group, SEO Inc., aimClear, Page Zero, Find Me Faster and Leverage Marketing —helping them increase productivity, efficiency and ROI. The company is based in Montreal, Quebec with satellite offices in Seattle, Toronto, and Paris. For more information, visit
www.acquisio.com.
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