Attribution Management Buyers Guide Presented on July 28 webcast
Our July 28 webcast continues the conversation about Attribution Management – the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions.
Identifying which ad deserves “credit” for the sale or conversion has never been easy. The once-popular “last-click” conversion model has given way to a more sophisticated approach that evaluates the ‘influence potential’ of each ad click, impression, or site visit. With proper attribution, marketers can accurately measure, improve, and optimize the profit and ROI generated from cross-media advertising investments.
This webcast will serve as a Buyers Guide — a roadmap for determining for marketers to use when selecting an advertising analytics and optimization platform. The Guide is intended to highlight key attribution management features and functionality that should be available in any advertising analytics solution you select.
Adam Goldberg will walk through 10 key features, and identify what advertisers should consider when evaluating an advertising analytics solution.
Attribution Management Buyers Guide: 10 Features of a Good Advertising Analytics Solution Tuesday, July 28 – 1 PM EDT Speaker: Adam Goldberg
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