Attribution Management Forum 2.0 – Measuring an Ad’s Value

This webcast continues the discussion surrounding how to identify, define and ultimately recommend better ways to measure and value an ad. More webcast info below…

Speaker: Adam Goldberg, Clear Saleing
Event Date: January 29, 2009
Duration: 52 minutes

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Country:	Company annual revenue: – Please Select –Greater than $500 Million $24 Million – $500 Million Less than $24 Million

Do you have a tracking technology that tracks the user’s Purchase Path? – Please Select –We have a tracking technology but it could be betterYes, we have a tracking technology that works wellWe don’t have a tracking technologyI’m not sure

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More Webcast Details

This webcast continues the discussion surrounding how to identify, define and ultimately recommend better ways to measure and value an ad.

We’ll present a series of interactive polling questions and share the results with the audience immediately, so you’ll get some real-time information as to how leading internet marketers value ads.

Any good Internet marketing professional knows that assigning all of the value to the last ad clicked on before the conversion is inherently flawed. Most Internet advertisers, however, lack:

1. The tracking technology required to determine the actual team of ads and their sequence that lead to the conversion.
2. The valuation methodology to properly assess each ad’s true contribution and value to the conversion.

While a few technologies are now able to effectively track and assemble the purchase path leading to conversion, there is no industry-accepted standard or method for assigning relative value to ads in the path. How do we effectively attribute which ad – or group of ads – ultimately led to the final conversion?

We’ll cover a variety of common issues and scenarios surrounding attribution, such as:

• how length of time between searches affect how ads are credited
• lifetime ad value with use of additional search
• best allocation of different advertising scenarios, such as online-offline

Check out more webcasts, white papers, e-books, news and more filed under Attribution Management, Multi-Channel Marketing, Paid Search, PPC Advertising, Search Marketing - Advanced, SMN Webcasts - On Demand.