Beyond the Text: Getting the Most from Your PPC Ads

Running a pay per click campaign can be a valuable, fast source of online sales – but it can also cost you a lot of money if you don’t know what you’re doing. This webcast will dive into what marketers can do to maximize the power of their PPC ads. Learn from the global leader in the sporting goods industry as they discuss what PPC strategies have worked for their brand. More info below…

Speakers:
Chris Sinclair, Client Services Director, iProspect
Nicole Mills, Digital Marketing Manager-eCommerce, adidas

Webcast date: March 29, 2011

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Webcast Details 

Running a pay per click campaign can be a valuable, fast source of online sales – but it can also cost you a lot of money if you don’t know what you’re doing. This webcast will dive into what marketers can do to maximize the power of their PPC ads. Learn from the global leader in the sporting goods industry as they discuss what PPC strategies have worked for their brand.

We’ll start with best practices for creating killer PPC ad copy — and then explore how to leverage additional features, technologies and marketing channels to really take your ad performance to the next level.

Attend this webcast and learn:

• Tried and true best practices for creating PPC ads
• Copywriting for mobile
• How to integrate PPC ad copy with other marketing efforts
• How to leverage Google Ad enhancements

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