Big Brand Search Engine Optimization: Managing Large Campaigns

In this webcast, Chris Sherman looks at how large organizations with complex websites can effectively implement SEO as part of their marketing mix. More webcast info below…

Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: April 15, 2009
Duration: 50 minutes

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More Webcast Details

In theory, search engine optimization is a process that’s the same whether you’re optimizing a site with ten pages or ten thousand. But in practice, SEO for big brands has its own set of issues, challenges – and solutions.

For starters, how do you effectively manage all the stakeholders in this process – when it can extend across the entire organizational structure and involves a wide range of constituencies? How do you convince all the players, gain support for your budget, and work with the complexity inherent in your site?

In many ways, managing SEO for a large brand’s website is like air traffic control – it involves many different players as well as standards, processes, and checklists.

In this webcast, Chris Sherman looks at how large organizations with complex websites can effectively implement SEO as part of their marketing mix.

He’ll discuss:

• Why SEO is important for large brands’ websites
• Challenges and opportunities for SEO in large organizations
• How to get internal constituencies to cooperate
• When to centralize SEO activities – and when to outsource

Chris Sherman is Executive Editor of Search Engine Land and a regular speaker on Search Marketing Now Webcasts. Chris is co-chair of the Search Marketing Expo series, and has been covering search and search engines since 1994.

Check out more webcasts, white papers, e-books, news and more filed under In-House Search Marketing, SMN Webcasts - On Demand, Search Engine Optimization, Webcasts with Chris Sherman.