Big-Brand SEO, Social Media, and the “Latest” from Google

This webcast will delve into how the leading brand advertisers are integrating their search and social media programs to accelerate their online brand presence. We’ll get both tactical and strategic viewpoints on how to incorporate social media and SEO, in light of the recent changes at Google. More info below…

Moderator: Arnel Leyva, Director, Product Marketing, Covario

Speakers:
Michael Ferrantin, , Marketing Analyst, Rackspace
Doug Loots, , Online Marketing Manager, Wells Fargo
Jeff MacGurn, Senior Manager SEO, Covario
Tamar Weinberg, Social Media Consultant

Webcast Date: June 3, 2010

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Webcast Details

Google recently made significant changes to search results page (SERPs), offering searchers a menu of tools and filters — including source and time. Social media is moving front and center, with results from blogs and updates from social media sites like Twitter now readily available via the Google sidebar.

This means that SEO is no longer just about linking, crawl-ability and content. It is now also about recency – how social media is driving the most recent content in search – listed now on the front page. Searchers can now filter results for the ‘latest’ information.

To compete, large brands need to socialize their SEO programs, in order to deliver the most relevant — and recent — content. SEO and social media must be joined at the hip or large companies will risk having their competitors taking the opportunity to out-brand them when it comes to search engine queries and results.

Our panelists will cover:

• What’s changed — and what hasn’t — in best practices SEO
• Why large brand advertisers may benefit from the recent changes on Google
• How to incorporate social media into your overall SEO strategy

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