Blended Search 2009: Strategies for Large SEO Campaigns

This webcast looks at the revolutionary change happening with blended search and how search marketers can ride the wave to success. More webcast info below…

Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: January 21, 2009
Duration: 48 minutes

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More Webcast Details

Blended search – the practice of blending search result listings from news, video, images, and specialized, vertical search engines – has been with us for nearly two years. How has it affected search optimization (SEO) practices, particularly for larger brands? Has the blending of results changed how you compete for rankings?

The first generation of search engines ranked pages based on the content of those pages — the words on the page. The second generation increased relevancy by analyzing links. Now the third generation, Search 3.0, is upon us in full force. In a nutshell, this means that all of the major search engines now automatically blend results from their “vertical” search catalogs, such as news, images video or local listings with standard web results.

This webcast will look at the revolutionary change happening with blended search and how search marketers can ride the wave to success.

Search Engine Land Executive Editor Chris Sherman will provide an overview, followed by a question and answer session with the audience.

He’ll cover:

• The new types of content that are being included in blended search results, and how this content is ranked
• The implications for existing SEO methods with new types of content “competing” for top rankings
• How to incorporate new types of content into search marketing campaigns to leverage exposure

Check out more webcasts, white papers, e-books, news and more filed under PPC Advertising, SMN Webcasts - On Demand, Search Engine Optimization, Search Marketing Trends & Research, Webcasts with Chris Sherman.