Business.com’s B2B Social Media Benchmarking Study

Is social media relevant for B2B marketing? In this free B2B social media research report, see how nearly 2,500 business people use social media to find the information and resources they need on a daily basis and how over 500 B2B companies are using social media to increase web site traffic, build B2B brands and engage business buyers.

Business.com’s B2B Social Media Benchmarking Study is based on its study of nearly 3,000 North American professionals. Learn the metrics you need to understand how people use social media for business and where companies are finding B2B social media marketing success, including:

• Top social media resources for business professionals
• Leading industries where people turn to social media for business information
• Top B2B social media initiatives and how companies judge performance
• B2B company ratings of leading social media activities and sites including LinkedIn, Twitter, Facebook, YouTube, and more

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