Choosing a PPC Campaign Management Application: 20 Questions You’ll Need to Ask

This webcast will cover questions you’ll need to ask in order to make the right decision in adopting PPC campaign management software for a large or complex SEM campaign. More webcast info below…

Speaker: David Rodnitzky, Founder, PPC Associates
Event Date: June 18, 2009
Duration: 58 minutes

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More Webcast Details

Looking to invest in an automated campaign and bid management tool to help improve your workflow, boost efficiency, productivity, and ROI?

This webcast will cover questions you’ll need to ask in order to make the right decision in adopting PPC campaign management software for a large or complex SEM campaign.

- PPC expert David Rodnitzky will walk you through 20 key questions to get you through the process. He’ll include a look at what campaign management tools can — and can’t do — to improve your PPC campaign and your business. You’ll learn how to evaluate the various tools out there by asking objective, incisive questions.

Questions will touch on the following areas:

• evaluating your internal resources, budgets and needs
• measuring success – what will you use to benchmark and determine your progress
• understanding the total cost of integrating, adopting, and running the system
• measuring the ‘intangibles’ – determining the ‘fit’ between your objectives and the vendor’s
• assessing what the software can – and can’t do for you
• where to get an objective profile of the company and the softwares

David Rodnitzky is founder of PPC Associates. He is an active columnist and speaker at search marketing conferences.

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