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» November, 2007

Reaping Return from Alternative Pay-Per-Click Search Engines

Tuesday, March 27, 2007 at 1:00 PM EDT Chris Sherman, Executive Editor, Search Engine Land

Webcast Details Nowadays, savvy marketers and advertisers are approaching search marketing like a financial portfolio – diversification is key. Why? Different search engines have different ways of reaching your potential prospects and customers. Once you make the decision to diversify, there are important [...]

Search Usability and SEO

Thursday, April 19, 2007 at 1:00 PM EDT Shari Thurow, Author of Search Visibility

Webcast Details When customers click on a link from Google, Yahoo, or any other search engine and arrive at your site, do they land at most appropriate Web page? And, if they do not land on the most appropriate page, can visitors easily find [...]

Revving Up for Mobile Search Marketing

Thursday, April 26, 2007 at 1:00 PM EDT Chris Sherman, Executive Editor, Search Engine Land

Webcast Details The significance of mobile search is increasing as new cell phone and handheld device platforms proliferate. As consumers continue to adopt mobile technology, mobile marketing opportunities are growing. Are you ready to ride this next wave of search marketing? Search expert Chris [...]

Successful Feed-Based Search Marketing

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Successful Feed-Based Search Marketing: Shopping Engines, Paid Inclusion & More Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: May 10, 2007 Duration: 55 minutes Search expert Chris Sherman explores the types of feed-based search marketing and when they can be appropriately leveraged [...]

Local Search Advertising: The Challenges and Opportunities

Thursday, June 14, 2007 at 1:00 PM EDT Greg Sterling, Local and Mobile Search Correspondent, Search Engine Land

Webcast Details “Local Search” has been defined as search on Internet yellow pages and mapping sites. But it can equally be defined as a process by which consumers use the Internet for research to help them make offline buying decisions. [...]

The Dozen Truths Every CMO Must Know About Search Marketing

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: June 28, 2007 Duration: 55 minutes This webcast focuses on twelve strategic truths about search marketing that are imperative for success. More webcast info below… Please note all fields are required.

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Strategic Competitive Intelligence For Search Marketers

Thursday, July 12, 2007 at 1:00 PM EDT Chris Sherman, Executive Editor, Search Engine Land and Bill Tancer, General Manager of Global Research, Hitwise

Webcast Details Wouldn’t you love to take a look behind the scenes at your competitors’ search marketing campaigns? To know where their traffic comes from, how much they’re spending on PPC and SEO campaigns, [...]

Offline Conversions: The Missing Metric

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Christine Churchill, Key Relevance Event Date: July 19, 2007 Duration: 48 minutes In this webcast, search marketing expert Christine Churchill will discuss why it can be so difficult – but why it’s so important – to measure your offline conversions. More webcast [...]

Managing SEO for Big Sites, Big Brands

Thursday, August 2, 2007 at 1:00 PM EDT Chris Sherman, Executive Editor, Search Engine Land

Webcast Details How do you effectively manage search engine optimization (SEO) for a website when it reaches across an entire organizational structure and consists of hundreds – thousands – maybe millions of pages? How do you convince all the players, gain support for [...]