Library » 2007

» 2007

Search Marketing – The Basics

Search Marketing – The Basics Thursday, December 13 at 1:00 PM EST Speaker: Detlev Johnson, Search Return Webcast Details SEO, SEM, PPC, keywords, AdWords, web analytics — what does it all mean for you as a marketer when you’re just starting out with search engine marketing? You know you need to incorporate search into your [...]

Measuring Search Success 2007

Thursday, January 11, 2007 at 1:00 PM EST Chris Sherman, Executive Editor, Search Engine Land Webcast Details So you think you’ve been successful with search engine marketing…but you’re not completely sure. You’ve analyzed certain web metrics, you’ve got an idea of your conversion rates, but how do you really know if your SEM efforts are [...]

Social Search: New Marketing Opportunities

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: January 25, 2007 Duration: 52 minutes Social Search is the hottest thing on the web. Find out how you can reach new markets and opportunities using social search strategies. [...]

Online Publicity & Link-Building 2007

Thursday, February 15, 2007 at 1:00 PM EST Eric Ward, President, EricWard.com Webcast Details In a world where everyone has a web site, how can you get attention, drive traffic and build links to yours? After all, what good is a great site if nobody knows about it? In this educational webcast, link-building expert Eric [...]

Maximizing the Impact of Paid Search Listings

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: March 8, 2007 Duration: 55 minutes Find out how you can optimize paid listings while boosting your performance and ROI. More webcast details below… Please note all fields are [...]

Paid vs. Free Search Listings: Optimizing the Mix

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: March 15, 2007 Duration: 57 minutes Search expert Chris Sherman explains why you need to balance buying listings and optimization – and how you can achieve the right mix. [...]

Reaping Return from Alternative Pay-Per-Click Search Engines

Tuesday, March 27, 2007 at 1:00 PM EDT Chris Sherman, Executive Editor, Search Engine Land Webcast Details Nowadays, savvy marketers and advertisers are approaching search marketing like a financial portfolio – diversification is key. Why? Different search engines have different ways of reaching your potential prospects and customers. Once you make the decision to diversify, [...]

Search Usability and SEO

Thursday, April 19, 2007 at 1:00 PM EDT Shari Thurow, Author of Search Visibility Webcast Details When customers click on a link from Google, Yahoo, or any other search engine and arrive at your site, do they land at most appropriate Web page? And, if they do not land on the most appropriate page, can [...]

Revving Up for Mobile Search Marketing

Thursday, April 26, 2007 at 1:00 PM EDT Chris Sherman, Executive Editor, Search Engine Land Webcast Details The significance of mobile search is increasing as new cell phone and handheld device platforms proliferate. As consumers continue to adopt mobile technology, mobile marketing opportunities are growing. Are you ready to ride this next wave of search [...]

Successful Feed-Based Search Marketing

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Successful Feed-Based Search Marketing: Shopping Engines, Paid Inclusion & More Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: May 10, 2007 Duration: 55 minutes Search expert Chris Sherman explores the types of feed-based search marketing and when [...]