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Local Search Advertising: The Challenges and Opportunities

Thursday, June 14, 2007 at 1:00 PM EDT Greg Sterling, Local and Mobile Search Correspondent, Search Engine Land Webcast Details “Local Search” has been defined as search on Internet yellow pages and mapping sites. But it can equally be defined as a process by which consumers use the Internet for research to help them make [...]

The Dozen Truths Every CMO Must Know About Search Marketing

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: June 28, 2007 Duration: 55 minutes This webcast focuses on twelve strategic truths about search marketing that are imperative for success. More webcast info below… Please note all fields [...]

Strategic Competitive Intelligence For Search Marketers

Thursday, July 12, 2007 at 1:00 PM EDT Chris Sherman, Executive Editor, Search Engine Land and Bill Tancer, General Manager of Global Research, Hitwise Webcast Details Wouldn’t you love to take a look behind the scenes at your competitors’ search marketing campaigns? To know where their traffic comes from, how much they’re spending on PPC [...]

Offline Conversions: The Missing Metric

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Christine Churchill, Key Relevance Event Date: July 19, 2007 Duration: 48 minutes In this webcast, search marketing expert Christine Churchill will discuss why it can be so difficult – but why it’s so important – to measure your [...]

Managing SEO for Big Sites, Big Brands

Thursday, August 2, 2007 at 1:00 PM EDT Chris Sherman, Executive Editor, Search Engine Land Webcast Details How do you effectively manage search engine optimization (SEO) for a website when it reaches across an entire organizational structure and consists of hundreds – thousands – maybe millions of pages? How do you convince all the players, [...]

Online Travel Search: Tapping into Consumer Trends

Thursday, August 30, 2007 at 1:00 PM EDT Lorraine Sileo, Vice President, Research, PhoCusWright and Bill Tancer, General Manager of Global Research, Hitwise

Landing Page Optimization: Crank Up Your Search Results!

Thursday, September 6, 2007 at 1:00 PM EDT Sapna Satagopan, Associate Analyst, Jupiter Research and Robert Bergquist, President, Widemile Webcast Details As more and more companies increase spending on search engine marketing, gains in ROI are harder to come by. That’s why it’s important to track and analyze every aspect of your marketing campaign – [...]

Managing Large Paid Search Marketing Campaigns

Tuesday, September 25, 2007 at 1:00 PM EDT Chris Sherman, Executive Editor, Search Engine Land Webcast Details Paid search advertising programs can be an appealing alternative to time-consuming organic search engine optimization (SEO) efforts – allowing you to rank well in search engine results with comparatively less work. But what happens when your paid search [...]

Leveraging All Search Marketing Channels

Thursday, October 11, 2007 at 1:00 PM EST Chris Sherman, Executive Editor, Search Engine Land Webcast Details So you think you’ve been successful with search engine marketing…but you’re not completely sure. You’ve analyzed certain web metrics, you’ve got an idea of your conversion rates, but how do you really know if your SEM efforts are [...]

How to Find the Right Search Marketing Partner

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: December 19, 2006 Duration: 52 minutes How do you find the right solution for your SEM needs? Chris Sherman gives the latest tips on how to select the most [...]