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Thursday, April 24th, 2008

SEO Questions for Chris Sherman?

What would you like to know about managing a large SEO campaign? On Thursday May 22, Chris Sherman will be speaking on our Search Marketing Now webcast “Big Brand Search Engine Optimization: Managing Large Campaigns.” To shake things up a bit, we’re going to take questions in advance of the webcast. In this webcast, Chris [...]

Tuesday, April 22nd, 2008

Managing Big, Complicated PPC Campaigns

What are the challenges of managing a PPC campaign when you’ve got 25-1000 ad groups and hundreds of thousands of keywords spread across multiple search engines? Find out in our Search Marketing Now Webcast “Managing Big, Complicated PPC Campaigns” – Tuesday, May 13th at 1 PM Eastern. David Szetela of Clix Marketing will deliver the [...]

Friday, April 18th, 2008

SMN Webcast: Analytics to Bridge Online-Offline Gap

Successful marketers know that web analytics are an integral part of any online marketing campaign. But marketers who use web-only analytics and don’t track offline conversions are missing an important piece of the marketing puzzle. Offline conversions are simply sales that start online but are completed offline – either by way of a phone call or [...]

Big Brand Search Engine Optimization: Managing Large Campaigns

Thursday, May 22, 2008 – 1:00 PM EDT (10:00 AM PDT)

Speaker: Chris Sherman, Executive Editor, Search Engine Land

Webcast Details In theory, search engine optimization is a process that’s the same whether you’re optimizing a site with ten pages or ten thousand. But in practice, SEO for big brands has [...]

Managing Big, Complicated PPC Campaigns

Managing Big, Complicated PPC Campaigns Tuesday, May 13, 2008 – 1:00 PM EDT (10:00AM PDT)

Speaker: David Szetela, Clix Marketing

Webcast Details What are the challenges of managing a PPC campaign when you’ve got 25-1000 ad groups and hundreds of thousands of keywords spread across multiple search engines? Paid search remains a critical part of any online marketing campaign, [...]

Wednesday, April 16th, 2008

Chris Sherman on Blended Search: SMN Webcast

Blended search – the practice of blending search result listings from news, video, images, and specialized, vertical search engines – has been with us for about a year now. How has it affected search optimization (SEO) practices, particularly for larger brands? Has the blending of results changed how you compete for rankings? Find out on Tuesday, April [...]

Monday, April 14th, 2008

Web Analytics and Beyond: Bridging the Online-Offline Gap

Web Analytics and Beyond: Bridging the Online-Offline Gap Thursday, May 15, 2008 – 1:00 PM EDT (10:00 AM PDT)

Speakers: Christine Churchill, President, KeyRelevanceKeith Maddox, CEO, SiteAcuity

Webcast Details Successful marketers know that web analytics are an integral part of any online marketing campaign. But marketers who use web-only analytics and don’t track offline conversions are missing an important [...]