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» June, 2008

Paid Search Testing & Experimentation

Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from your paid search campaign, you need to test, experiment, and test again. On Thursday, July 10 at 1 PM EDT, join us [...]

Wednesday, June 25th, 2008

Webcast Today with Greg Sterling – 1 PM EDT

Join us today as Search Engine Land’s contributing editor Greg Sterling looks at the current landscape of local search, and how brand marketers can take advantage of this evolving channel – in a webcast titled “National Brands Marketing Local.” Research indicates that 82% of consumers who use a local search site have followed up with an [...]

Friday, June 20th, 2008

Who’s making money in local search?

It’s a great question – -and it’s among the topics that will be discussed at the upcoming Search Marketing Expo – SMX Local + Mobile in San Francisco, July 24-25. Local search has become a critical channel for marketers, as consumers are becoming more sophisticated and as tracking and online targeting capabilities continue [...]

Paid Search Testing & Experimentation 2008: Optimizing for Superior Results

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: July 10, 2008 Duration: 56 minutes Testing and optimization offers multiple benefits: in addition to improving your bottom line, you’ll gain a leg up on the competition, as fully 60% of all search [...]

Tuesday, June 17th, 2008

Search as a Strategic Planning Tool

Next Tuesday’s webcast explores how you can use search as part of your strategic marketing plans – to gain insight into your competition as well as your customers. Tuesday, June 24, 208 – 1 PM Eastern “Search as a Strategic Planning Tool” Gord Hotchkiss and James Lamberti, speakers Developing good “search intelligence” – for example, understanding how certain [...]

Saturday, June 14th, 2008

Pre-webcast Q+A with Jon Kelly: Quality Score

For our June 18 SMN Webcast, “Decrypting Quality Scores,” we invite you to submit questions ahead of time. Our speaker, Jon Kelly has answered a few… We thought we’d share some with you to give a peek at what you’ll learn on this webcast. Thanks to Marin Software for sponsoring this webcast.

What’s the best quality score [...]

Friday, June 13th, 2008

Local Search, Act II: National Brands Marketing Local

Search Marketing Now’s June 25 webcast features our own Greg Sterling, Search Engine Land correspondent and co-chair of SMX Local + Mobile. Join us as Greg explores the current landscape of Local Search, how it affects brand marketers of all shapes and sizes, and how marketers can take advantage of this evolving channel. National Brands Marketing [...]

Tuesday, June 10th, 2008

Upcoming SMN Webcast – Jon Kelly on Decrypting Quality Scores

If you’re finding the results of your PPC ad campaign puzzling, you’re not alone. It could be your Quality Score — and it could be costing you traffic. Life for a PPC advertiser used to be easier. You bid more than your competitor, and you ranked ahead of them. But today, the perceived “quality” of [...]