» July, 2008
PPC Tips for Success: Building a Winning Account Structure
PPC Tips for Success: Building a Winning Account Structure Tuesday, August 19, 2008 – 1 PM EDT (10:00 AM PDT) Addie Conner, CourseAdvisor, Inc. Webcast Details Creating a successful paid search (PPC) campaign depends on a variety of elements, from keyword research all the way to informed evaluation of the leads you’ve generated. But [...]Monetizing Social Search – Webcast August 5 – 1 PM EDT
PPC professionals have been generating custom content from URL tags for more than a decade. Now, shrewd content managers are determining user intent and monetizing sites with “blended” data culled from real-time analytics and the collective on-site behavior of the website’s users. This “blended” data reveals not only where your users have come from, but [...]Monetizing Social Search: Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function
Monetizing Social Search: Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function Tuesday, August 5, 2008 – 1 PM EDT (10:00 AM PDT) Marty Weintraub, aimClear & Michael Wilson, Vignette Software Webcast Details PPC professionals have been generating custom content from URL tags for more than a decade. Now, shrewd content managers [...]The Social Graph: The Key to Search Marketing’s Future?
“The social graph” is garnering a lot of attention these days, including a vigorous debate between search marketers who believe leveraging social networks is the next big thing, and traditional search marketers who dismiss social search as the latest fad. On Thursday, August 14 at 1PM EDT, Chris Sherman will present a webcast “The Social [...]Tracking Beyond the Lead – July 17 Webcast
You’ve set up your paid search campaign, and you’re tracking results – but are your tracking them in an organized, efficient manner? Are you measuring the most relevant results? And are you integrating leads with your CRM system such as Salesforce? In our next webcast, coming up Thursday, July 17, Alissa Ruehl of Apogee Paid [...]The Social Graph: The Key to Search Marketing’s Future?
Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: August 14, 2008 Duration: 55 minutes Search expert Chris Sherman looks at how to understand and leverage the “social graph” of influentials and power users for maximum impact. More [...]Pre-webcast Q+A with Chris Sherman – Paid Search Testing & Experimentation
For our next webcast, Paid Search Testing & Experimentation: Optimizing for Superior Results, we invited viewers to submit questions in advance to Chris Sherman. Here are just a few: Q. How do you benchmark positions results knowing that within Google AdWords there is a gap between the position within Google ( web) of the add [...]Tracking Beyond the Lead: How to increase the ROI of your lead gen campaign
Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speakers: Alissa Ruehl & Wister Walcott, Marin Software Event Date:July 17, 2008 Duration: 37 minutes In this webcast, Alissa discusses what’s important to measure – and why – and how to set up an effective system for tracking your [...]
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