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» August, 2008

Selling Your Search Strategy: Timely Advice to Help You Win the Budget Battle

Tuesday, September 23, 2008 – 1 PM EDT (10:00 AM PDT) Aaron Goldman, Resolution Media & Eli Goodman, comScore

  Webcast Details You’ve just put together an amazing search strategy – you know it’s going to produce incredible results. But can you justify the budget that’s needed to deliver? With budgets tightening and competition for marketing dollars increasingly fierce, [...]

Tuesday, August 26th, 2008

Read our new whitepaper, “Understanding Quality Score”

Search Marketing Now has just published “Understanding Quality Score,” which provides insight into one of the more misunderstood aspects of paid search advertising. For anyone just getting started in paid search advertising – or for those who are still learning the ropes – “Understanding Quality Score” provides a valuable introduction. “Understanding Quality Score” is free and can [...]

Monday, August 25th, 2008

Integrating Offline and Online Channels – Sept. 9 Webcast

Recent research confirms what many marketers have suspected all along: two-thirds of searchers are driven to perform searches as a result of exposure to some form of offline marketing — whether it’s direct mail, print advertising, television, or some other offline channel. Equally compelling is that nearly 40% of those searchers ultimately buy a [...]

Wednesday, August 20th, 2008

Ad Networks and Advertisers – Best practices for success

Ask any advertiser what they’re looking for, and inevitably it comes down to quality traffic that’s affordable. Seems simple enough, but not always so simple to achieve. With so many new ad networks being created, how can an ad networks make sure they’re delivering quality traffic for their advertisers? What are the best practices for building [...]

PPC’s Hidden Opportunity: Advertising on Content Networks

PPC’s Hidden Opportunity: Advertising on Content Networks Tuesday, September 16, 2008 – 1 PM EDT (10:00 AM PDT) David Szetela, Clix Marketing

  Webcast Details PPC advertisers have traditionally shied away from advertising on content networks like the one included in Google AdWords, fearing high cost and low response rates. But that’s all changing, and if you’re involved in paid [...]

Thursday, August 14th, 2008

SMN Webcasts On-Demand – Look what you’ve missed

Check out some of our recent webcasts – now available on-demand. Watch them now! For a complete listing of our on-demand webcasts visit our On-Demand library. Ad Networks Best Practices Speakers: Dana Todd, CMO Newsforce.com and President Emeritus, SEMPO Tom Cuthbert, President, ClickForensics and Moderator, Click Quality Council If you’re building an ad network, you’ll want to find out [...]

Monday, August 11th, 2008

How to measure the value of *all* your keywords….Webcast, September 4

Sure, you’re measuring keywords in your paid search campaign – you know which ones are leading to clicks and conversions. But what about the keywords that led up to that last click? Are you paying attention to the “assisting” keywords – the ones that preceded the conversion? In our September 4 SMN Webcast, Steven Kaufman will show [...]

How Large Offline Marketers Drive Superior Search Marketing Results

How Large Offline Marketers Drive Superior Search Marketing Results Tuesday, September 9, 2008 – 1 PM EDT (10:00 AM PDT) Chris Sherman, Search Engine Land

Friday, August 8th, 2008

Webcast August 19 on PPC Account Structure

Whether you’re starting from scratch, expanding an existing campaign, or have just inherited someone else’s pay-per-click advertising campaign, building the proper account structure at the outset is critical. In this webcast, we’ll look at PPC account structure — why it’s important, what factors you should consider before you get started, and how you can go about [...]

Wednesday, August 6th, 2008

Is the “Social Graph” the Key to Search Marketing’s Future?

Is the “social graph” the next big thing — or just the latest marketing fad? That’s what Chris Sherman will address in our next webcast, Thursday, August 14, 1 PM EDT. There isn’t even a good definition of social search yet, due to the many different approaches taken by popular sites such as Digg, StumbleUpon, Facebook and [...]