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Friday, August 1st, 2008

Upcoming SMN Webcasts: Social Search, PPC Accounts, Keywords..

Monetizing Social Search: Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function Tuesday, August 5 – 1 PM EDT Speakers: Marty Weintraub, aimClear & Michael Wilson, Vignette Software This webcast will look at how the combination of real-time analytics and user behavior can be used to enhance – and improve – the overall experience and ultimate [...]

Getting More From Large, Complex Paid Search Campaigns: Increasing ROI Through Keyword Analysis and Optimization

Getting More From Large, Complex Paid Search Campaigns: Increasing ROI Through Keyword Analysis and Optimization Thursday, September 4, 2008 – 1 PM EDT (10:00 AM PDT) Steven Kaufman, SVP, Media Director, Digitas & Roger Barnette, President, SearchIgnite

  Webcast Details Understanding the relationships between keywords in your paid search campaign is essential to proper keyword bucketing and campaign optimization. Few [...]