Library » 2008 » September

» September, 2008

Friday, September 26th, 2008

Our first “Town Meeting” webcast at SMN – October 28

Our October 28 webcast, Measuring an Ad’s Value: A Forum Discussion, introduces an exciting new forum – and a new format — for Search Marketing Now. The Attribution Management Forum, sponsored by ClearSaleing, will connect many of the brightest and most innovative Internet marketing minds to attack this problem. By using the “wisdom of crowds” from [...]

Thursday, September 25th, 2008

50% of advertisers are attempting to geo-target ads, study reveals

Our webcast on Wednesday, October 1, will include some new research about local online advertising. We thought we’d share a sneak peek at some of the results. According to the survey of national advertisers and agencies, * Almost 40% were spending nearly 25% of their advertising budgets on online/digital marketing * Roughly 50% of respondents were doing some [...]

Thursday, September 18th, 2008

Do you know what you need to know about Local Online Advertising?

With forecasts predicting local online advertising to grow nearly 48% to $12.6 billion in 2008, there is no question that it presents a huge market opportunity. But how do you reach customers locally for all of your business locations and measure the success of your advertising? How do you determine which local advertising solutions are [...]

5 Ghastly PPC Mistakes to Avoid

Tuesday, October 14, 2008 – 1 PM EDT (10:00 AM PDT) Patricia Hursh, SmartSearch Marketing

  Webcast Details Paid search can be one of the most rewarding – but most complex – pieces of your online advertising and marketing campaign. Do it well, and you can achieve great results. But do it incorrectly and you could find yourself losing [...]

Wednesday, September 17th, 2008

Justify Your Search Marketing Budget — By Using Search Data

Next week’s webcast is a timely one that could help you secure the search marketing budget you need:

“Selling Your Search Budget: Timely Advice for Winning the Budget Battle” Tuesday, September 23 – 1 PM EDT Speakers: Aaron Goldman, Resolution Media and Eli Goodman, comScore With marketing budgets tighter than ever, how do you defend, or even increase [...]

Tuesday, September 9th, 2008

PPC’s Hidden Opportunity: Advertising on Content Networks

Our next webcast looks at one of the fastest growing segments of paid search – content networks – and why anyone involved in paid search advertising needs to understand how content ads work. PPC’s Hidden Opportunity: Advertising on Content Networks Speaker: David Szetela, Clix Marketing Tuesday, September 16, 2008 – 1:00 PM EDT (10:00 AM PDT) Register now – [...]

Local Online Advertising: Strategies and Tactics Every Company Should Know

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Greg Sterling, Sterling Market Intelligence and Search Engine Land and Ed O’Keefe, Marchex Event Date: October 1, 2008 Duration: 46 minutes In this webcast, analyst Greg Sterling will present the results of new research, as well as case studies that demonstrate just [...]

Thursday, September 4th, 2008

Selling your search strategy – advice for winning the budget battle

You’ve just put together an amazing search strategy – you know it’s going to produce incredible results. But can you justify the budget? With competition for marketing dollars increasingly fierce, can you convince others that your strategy is worth the price tag? Join us as we look at how to sell others on your search strategy [...]

Measuring an Ad’s Value: A Forum Discussion

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Adam Goldberg, Clear Saleing Event Date: October 28, 2008 Duration: 65 minutes This webcast brings together the online marketing and advertising minds to work together as a community to help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation [...]