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» December, 2008

Monday, December 22nd, 2008

Search Engine Land’s New Look for 2009 – It’s Contagious

Search Engine Land, our sister site, launched a new look today. If you haven’t seen it, definitely check it out. Some of the new features include a more reader-friendly organization of the homepage content, the addition of Premium Memberships, and a return to allowing comments directly within stories. We took the opportunity to make a more [...]

Wednesday, December 17th, 2008

Paid Search: Webcast, WhitePaper, Weekly Column

If you manage a paid search campaign within a large organization, or for a large brand, don’t miss our first webcast in 2009: “Paid Search for Big Sites, Big Brands.” Managing a paid search campaign is tricky enough — but it gets even more complex when you’re working within a large organization or for a big [...]

Monday, December 15th, 2008

Search 2009: Outlook Uncertain, Yet Optimistic

Last week’s webcast included a panel of experts who discussed the current state of search marketing, and gave their personal predictions for Search in 2009. If you missed it, head on over to

Tuesday, December 9th, 2008

Managing Paid Search Campaigns for Large Organizations

If you manage a paid search advertising campaign for a large organization, check out our January 13 webcast, “Paid Search for Big Sites, Big Brands,” with Chris Sherman. It’s a classic. Anyone who’s managed a large paid search campaign within a large organization knows that it has its own set of challenges. For example, what happens [...]

Wednesday, December 3rd, 2008

Whitepaper: 9 Tips for Organizing Your PPC Campaigns

Anyone who’s managed a PPC campaign knows that keeping it organized and running it at peak efficiency is no picnic. Unlike SEO, you’ve got real cash on the line — so you really have to stay on top of your campaigns. Our newest SMN Whitepaper is a handy guide for anyone involved in paid search: “9 [...]