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9 Tips for Organizing Your PPC Campaigns
This white paper is no longer available. In the online marketing world, pay-per-click (PPC) campaigns put real cash on the line. Get sloppy and you could end up spending a boatload of money with little to show for it. The importance of staying on top of your PPC campaigns cannot be overstated. Get nine tips [...]Tackling a large paid search campaign – November 13 Webcast
What do you do when your PPC campaign has grown to hundreds, thousands or even millions of listings? Managing the bidding process manually can be a nightmare – perhaps even impossible. Fortunately, there’s an entire class of search ad bid management tools that can save you time and money — and when used properly can [...]Writing Killer Text Ad Copy: Webcast November 11
Our November 11 webcast will cover one of the most crucial pieces of any ad campaign: copy. Great Ad Copy. You know it when you see it, right? But how do you actual create great ads? In this webcast, we’ll break it down for you. Writing Killer Text Ad Copy: 1001 Secrets for Success Speaker: [...]Turn off those pop-up blockers…
If you’ve listened to enough SMN Webcasts, you’ll know that our first “viewing tip” is to turn off any pop-up blockers. That’s especially true for tomorrow’s webcast: “Measuring an Ad’s Value: A Forum Discussion,” which takes place at 1 PM Eastern. Our topic is attribution management, or how to attribute revenue across a stream of [...]5 Ghastly PPC Mistakes to Avoid: Q+A Follow up with Patricia Hursh
We had a *ton* of good questions on our webcast last week and couldn’t get to all of them. Our speaker, Patricia Hursh, president of SmartSearch Marketing, was kind enough to answer some of these for us offline. The entire webcast, “5 Ghastly PPC Mistakes to Avoid” is available on-demand at the Search Marketing Now [...]Tackling Large Paid Search Campaigns: Automated Solutions
In this webcast, Chris Sherman will describe the kinds of bid management systems available and how they can be used effectively. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: November 13, 2008 Duration: 48 minutes Please complete the form below, and you will be immediately redirected to the webcast [...]Writing Killer Text Ad Copy: 1001 Secrets for Success
Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Matt Van Wagner, FindMeFaster Event Date:November 11, 2008 Duration: 51 minutes In this webcast, paid search expert Matt van Wagner will share some time-tested tips for copywriting that will help you improve your next paid search campaign. More [...]How do you attribute revenue across a team of ads?
Today’s webcast “5 Ghastly PPC Mistakes to Avoid” had some lively questions, including one that was a perfect setup for an upcoming webcast (no, we didn’t script the question, really): “We currently track assist clicks, but am unsure about how to give credit to them. Some conversions occur w/ no assist, while other convversions take [...]SMN Webcast on SEM Reporting – Best Practices for Agencies
It’s one thing to come up with amazing results for your clients, backed by solid data and analysis. It’s another to consistently communicate this in such a way that you foster and grow your agency-client relationship. When well done, proper reporting and analysis well guide and improve all campaign efforts; support your client internally; and [...]SEM Agencies and Reporting: Best Practices for Success
In this webcast, Chris Sherman will describe the kinds of bid management systems available and how they can be used effectively. More webcast info below… Speaker: Senior Vice President, Digital Media Services, MKTG Event Date: October 23, 2008 Duration: 47 minutes In this webcast, Chris Sherman will describe the kinds of bid management systems available [...]
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