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PPC Testing & Optimization 2010: Best Practices

Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from your paid search campaign, you need to test, experiment, and test again. Testing and optimization offers multiple benefits: in addition to [...]

Google’s New Ad Formats – What You Need to Know

In the past few months, Google has rolled out three new additions to Google AdWords: Product Listings, Product Extensions and SitelLinks. These new paid search ad formats can dramatically increase conversions, help improve your position on search engine results pages (SERPs) and improve overall PPC results. Anyone involved in PPC [...]

Wednesday, December 9th, 2009

Local Search Marketing Landscape – WhitePaper at Search Marketing Now

Some recent statistics from the recent WhitePaper, Local Search Marketing: Targeting Consumers in a Diverse Media Landscape, published by 15 Miles/TMP Directional Marketing and comScore. This WhitePaper is available at Search Marketing Now.

84% of local business searchers own a print directory in their homes but this population has been steadily declining since 2007 41% [...]

Monday, December 7th, 2009

Are you a search geek?

Are you a true search geek? If so, you might want to try your hand at “The Biggest Search Geek Contest 2.0,” presented by SMX and Marin Software. But first, come to our webcast on December 10 for a practice question. We’ve asked Marin Software to give us a sample question so our SMN audience can [...]

Wednesday, December 2nd, 2009

PPC Campaigns – What to do when you inherit someone else’s account

In the world of PPC campaigns, there are no guarantees when you take over someone else’s existing account. You may find yourself cleaning up someone else’s mess — for a client who only knows that they want rapid improvements. Or you may find that it’s the client who has unrealistic expectations for a PPC campaign that’s [...]

Monday, November 30th, 2009

Attribution Management – four webcasts on-demand

Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics. ClearSaleing has sponsored four webcasts related to attribution and attribution management. View these webcasts on-demand at Search Marketing Now:

The American Attribution Index: Using [...]

Tuesday, November 24th, 2009

December at Search Marketing Now

Here’s what’s coming after the Thanksgiving holiday – December 1 – “Ask the Search Engines: War Stories from the World Tour” A rare opportunity to ask questions of representatives from Google, Yahoo! and Microsoft. Send in a question when you register, or ask it live during the webcast. December 8 – “Turning Clients into PPC Champions: How [...]

Local Search Marketing: Targeting Consumers In A Diverse Media Landscape

September 2009 Consumers today are scattered across a wide variety of media channels and are more selective of how they get receive advertising, creating challenges for marketers to reach target audiences and receive positive returns on investment. Inundated by media and business choices, consumers search for local company information when specific needs arise or they’re ready [...]

SEO and Link-Building Techniques for 2010

Link-building remains a major factor in helping website’s pages rank well in search engine results. Finding and generating relevant, inbound links to your website are essential to any successful search engine optimization (SEO) effort. With the explosion in social media marketing, have link-building strategies and tactics changed? Find out the latest developments in SEO [...]

E-Book: Best Practices in PPC Reporting: Advanced Strategies to Maximize Efficiency and Results

This E-book looks at the elements that go into good PPC reporting. It is divided into three parts: Part I presents seven best practices in PPC reporting to help SEM agency executives increase their analytic skills and reporting effectiveness Part II offers some tips for improving your Excel skills Part III provides a case study of the [...]