» January, 2009
What is Quality Score — and how can I improve mine?
Quality Score is something that online marketers just can’t ignore. Here’s the official definition from Google: Quality Score is a dynamic variable calculated for each of your keywords. It combines a variety of factors and measures how relevant your keyword is to your ad text and to a user’s search query. But are you still [...]Understanding Google’s Quality Score: Myths and Misconceptions
In this webcast, we’ll look at the history behind Google’s Quality Score as well as some of the more common myths and misconceptions. For example, is flash a good thing or a bad thing when it comes to landing pages and Quality Score? Are Page Rank and Quality Score interrelated? Should I adjust my creative [...]Giving every ad credit where credit is due….
Consider this scenario: You receive an LL Bean catalog in the mail, browse through it, and decide you’d like to buy the fuzzy slippers that are on sale. Two days later, you click on an LL Bean ad for slippers, head over the the site and place an order. Or this: You click on a [...]SMN WhitePapers: PPC Insourcing vs. Outsourcing, 10 Questions to Ask Your SEM Agency
In-house vs. outsource? Insource vs. outsource? No matter how you say it, the question is this: are you better off managing your own PPC campaign or should you hire an outside agency or consultant? PPC Insourcing vs. Outsourcing: Questions Marketing Managers Should Be Asking looks at the variables and considerations to keep in mind when [...]Attribution Management Forum 2.0 – January 29
Last October, Search Marketing Now presented the webcast Measuring an Ad’s Value: A Forum Discussion, which relied heavily on the interactive polling feature of our webcasting platform. This webcast, also known as the Attribution Management Forum, was designed to be an interactive webcast that would help the online advertising community to better identify, define and [...]10 Questions to Ask Your Search Marketing Firm
This white paper is no longer available. Advertisers are investing a significant percentage of their budget in search engine marketing (SEM), with many of these programs being directed by outside agencies. Faced with shrinking budgets and increasing executive scrutiny, many marketers are asking, “Is my SEM firm delivering the value I expected, or was promised?” [...]Online Retail 2009: Turbo-charge your SEM strategy, now!
Just how did online retail do in 2008? And what can search marketers learn from it to help in 2009? Our January 27 webcast will include fresh data from comScore about just how retail e-commerce did during the last quarter of 2008. We’ll find out more about how certain segments performed and get a post-mortem [...]SMX West Rate Increases Midnight Friday – Register Now
Some news from our sister company, Search Marketing Expo: The Early Bird Rate for Search Marketing Expo – SMX West ends at midnight tomorrow (Friday, January 9). You save $200 on your All Access ticket by registering now! Want to Learn More? Read on: * See the agenda and speakers * A beginner? Attend SMX [...]Turbo-Charge Your 2009 SEM Retail Strategy: Top 5 Lessons & Tips from the Experts
This webcast looks at online retail lessons learned during the 2008 holiday shopping season, and how to apply those learnings to your 2009 strategy. More webcast info below… Speaker: Jeff Hackett, Mike Deckman & Chris Wine Event Date: January 27, 2009 Duration: 62 minutes Please complete the form below, and you will be immediately redirected [...]Is your paid search strategy ready for 2009?
As paid search continues to be a haven for online advertisers, it’s crucial to have a clear focus and understanding of your PPC goals and strategies. This is particularly true if you manage paid search within a large organization, across many websites, or for a large brand. You’ll need to consider more than managing keywords, [...]
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