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» February, 2009

Chris Sherman Q+A: PPC for brands with hundreds of franchisees

From “Paid Search for Big Sites, Big Brands,” with Chris Sherman, sponsored by iProspect: Q) How would you recommend handling a search for a brand with hundreds of franchisees? The brand is running campaigns on state, market, and local levels. Franchisees want to run local campaigns as well. Is it possible to co-exist without competing? [...]

Managing Your PPC Advertising Campaign: Time-Saving Tips and Tactics

In this webcast, PPC expert David Szetela will cover ways you can improve your workflow, save time and increase productivity – ultimately improving your ROI. He’ll share some proven techniques that will save time and improve efficiency for even the most complicated PPC advertising campaign. More webcast details below… Speaker: David Szetela, Clix Marketing Event [...]

SMX Search Analytics – First SMX in Canada

From our sister company, Search Marketing Expo: The next SMX is will be our first in Canada! SMX Search Analytics will focus on the intersection of search and marketing optimization. This conference will deliver insight about your visitors, customers and those who “got away.” And, it will help you demonstrate the success of your search [...]

Local Search Opportunities for National Marketers: SMN, Webcast Feb. 25

On February 25 at 1 PM EST, Search Marketing Now will hear from Greg Sterling on the current state of Local Search — and how national marketers can take advantage of it. “Local Search: Opportunities for National Marketers” will include an overview of the local search landscape. As search and searchers become more sophisticated, local [...]

SMX West: We’re going!….are you?

The Search Marketing Now team will be in full force at SMX West next week and we look forward to meeting some of our SMN viewers in person. Chris Sherman, SMX West co-chair and SMN webcaster extraordinaire, will be moderating a number of sessions, plus a special session sponsored by iProspect, “The Dozen Most Common [...]

Local Search: Opportunities for National Marketers

In this webcast, Greg Sterling will discuss the latest developments in the Local Search landscape and how successful brand marketers can – and must – take advantage of local search in their overall marketing efforts. He’ll provide an industry overview, as well as examples of what works – and what doesn’t when national brands turn [...]