» March, 2009
Tuesday, March 31st, 2009
Free Whitepaper: Why PPC Campaigns Fall Short of their Volume Targets
One of the big challenges in search engine marketing is getting all of the volume you want from your campaign. Consider this scenario: you’re willing to pay $1 per click, based on a conversion rate of 10% and a cost of $10 per conversion. But the available volume in paid search can be limited — [...]
Ask iProspect: Strategies & Tactics for World-Class SEO
In this first-of-its-kind event, senior management from iProspect, the Original Search Engine Marketing Firm, open the floor to questions from attendees on what it takes to compete with the biggest and the best when it comes to search engine optimization. The entire webcast will be devoted to answering questions that registrants submit in advance, and [...]
Why Paid Search Campaigns Often Fall Short of their Volume Target
This white paper is no longer available. One of the big challenges in search engine marketing is getting all of the volume you want from your campaign. For example, if you know that you are willing to pay $10 for a conversion, and your conversion rate is 10%, you would most likely be willing to [...]
Wednesday, March 18th, 2009
PPC Campaign Headaches? You’re not alone…
On April 14, Search Marketing Now presents another free webcast, “RX for Large Paid Search Advertising Campaigns: Anatomy of an Enterprise Solution,” sponsored by Marin Software and featuring Marc Barach and Chris Wine. They’ll present some recent findings from a recent JupiterResearch study, covering some of the issues and challenges facing PPC advertisers, such as [...]
Rx for Large Paid Search Advertising Campaigns: Anatomy of an Enterprise Solution
In this webcast, we learn more about the challenges reported by large search marketers in the Jupiter Research study, and a look at how Marin Software’s paid search application addresses these issues. More webcast info below… Speakers: Speaker: Marc Barach and Chris Wine Event Date: April 14, 2009 Duration: 48 minutes Please complete the form [...]
Tuesday, March 10th, 2009
SEO and Conversion Rates, SEO for Big Brands – April Webcasts
In April we’ll visit some Search Engine Optimization (SEO) topics at SMN, including how SEO and conversion rates are interconnected, in the webcast “SEO and Conversion Rates: Hand-in-hand” April 7, 2009 – 1 PM EDT Search Engine Land’s Executive Editor Chris Sherman will moderate this presentation, with expert speakers Herndon Hasty, SEO Evangelist from Range [...]
Thursday, March 5th, 2009
Large PPC Campaigns: Tips and Tactics to Improve Your Workflow
Our next webcast features PPC expert David Szetela with a presentation that will help anyone who has struggled with the complexities of managing a large-scale pay-per-click advertising campaign: Managing Your PPC Advertising Campaign: Time-Saving Tips and Tactics will include tips on how to manipulate keywords using Excel and Word; how to save time with tools; [...]
Big Brand Search Engine Optimization: Managing Large Campaigns
In this webcast, Chris Sherman looks at how large organizations with complex websites can effectively implement SEO as part of their marketing mix. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: April 15, 2009 Duration: 50 minutes Please complete the form below, and you will be immediately redirected to [...]
SEO and Conversion Rates: Hand-in-hand
Whether you’re running a boutique shopping site or a large travel website, it’s a fine balance that’s critical to understand and maintain. Learn about the ways that SEO and user experience work hand-in-hand to grow your traffic while keeping and even growing your conversion rate. More webcast info below… Speakers: Herndon Hasty, Senior SEO Evangelist, [...]
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