» April, 2009
May 14 Webcast for Small Businesses: Basics of Search Marketing
On Thursday, May 14 – at 1 PM EDT – Search Marketing industry veteran Disa Johnson will present a free webcast for small businesses that will cover the basics of search and online marketing — from how to use search engine optimization (SEO) so that search engines find a site, to ways to measure the [...]May 5 Webcast: Building an Accurate Advertising Attribution Model
Most online advertisers still give conversion credit to the last ad clicked, based on the belief that it’s just not possible to measure the various influences that occur in the buying process. But increasingly, savvy marketers recognize this attribution method is flawed. Our next webcast looks at how to build an advertising attribution model that’s [...]Paid Search Testing & Experimentation: Optimizing for Superior Results
Your approach to testing and optimizing paid search campaigns should be systematic and carefully planned. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: May 28, 2009 Duration: 54 minutes Please complete the form below, and you will be immediately redirected to the webcast for viewing. Please note all fields [...]Got an SEO Question for an SEO Expert? Ask it on our May 12 webcast…
On Tuesday, May 12, at 1 PM EDT, Search Marketing Now hosts a first-of-its-kind webcast, as senior management from iProspect will be on hand to answer questions from the audience. The topic is SEO, with a focus on large, complex campaigns.Search Marketing for Small Business: The Basics for Online Success
In this introductory webcast about search engine marketing. Industry veteran Disa Johnson talks about the basics, from the bottom up, so you can understand the landscape of search and how it fits into your current online marketing efforts. More webcast info below… Speaker: Disa Johnson, President, SearchReturn Event Date: May 14, 2009 Duration: 58 minutes [...]Local Search Marketing: Local Listings GONE WILD!
As consumers become more sophisticated searching for local businesses, accurate online local listings are a more critical part of any successful online marketing strategy. The possibilities are many, and the opportunities huge – but how do businesses keep up with free online local listings? How do you update and correct data that may be syndicated [...]Upcoming SMN Webcasts in April and May…
Next week Tuesday: Rx for Large Paid Search Campaigns: Anatomy of an Enterprise Solution Speakers: Marc Barach and Chris Wine, Marin Software Time: 1 PM Eastern Sponsor: Marin Software Wednesday: Big Brand Search Engine Optimization: Managing Large Campaigns Speaker: Chris Sherman, Search Engine Land Time: 1 PM Eastern Sponsor: iProspect Coming in May: Attribution Management [...]Attribution Management Forum 3.0: How To Build Accurate Models To Solve Attribution
This webcast will focus on showing how using advanced statistical models can allow one to build attribution models that can then be tested. More webcast info below… Speakers: Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer & Purush Papatla, President of Vetra Analytics Event Date: May 5, 2009 Duration: 57 minutes Please complete the form [...]
Search Marketing Resources
