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» May, 2009

Thursday, May 28th, 2009

20 Questions You Need to Ask About PPC Campaign Management Tools

One of the questions we get on nearly every webcast is “Can you recommend a tool for that?” At Search Marketing Now, we don’t endorse particular tools or applications — whether it’s for keyword research, campaign management, or analytics — because everyone’s needs are different. We can’t possibly know what’s right for you. But what we can [...]

Friday, May 22nd, 2009

Summer’s coming – time to get ready for holiday retail?

Summer may be just around the corner, but it’s not too early to start thinking about how to optimize your website for the holiday selling season. Seriously. Successful online retailers know that getting ready for holiday selling season can be a six-month process. Landing page optimization, SEO, testing – and overall planning can make all [...]

Online Holiday Retail 2009: Tips, Tactics and Timelines for Success

This webcast will give an overview of the current state of online retail – plus predictions for the 2009 holiday shopping season. Find out what to expect – and how to succeed by planning ahead. More webcast info below… Speakers: Eli Goodman, Search Evangelist, comScore Matt Miller, Director, Vertical Solutions, Performics Event Date: June 25, 2009 Duration: 59 minutes Please [...]

Friday, May 15th, 2009

May 28 – Chris Sherman on Paid Search Testing & Experimentation

On May 28th, Chris Sherman returns with another SMN Webcast, “Paid Search Testing & Experimentation,” sponsored by iProspect. It’s been said that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from your paid search campaigns, you [...]

Choosing a PPC Campaign Management Application: 20 Questions You’ll Need to Ask

This webcast will cover questions you’ll need to ask in order to make the right decision in adopting PPC campaign management software for a large or complex SEM campaign. More webcast info below… Speaker: David Rodnitzky, Founder, PPC Associates Event Date: June 18, 2009 Duration: 58 minutes Please complete the form below, and you will be immediately redirected to [...]

Tuesday, May 12th, 2009

Special offer for registrants of Thursday webcast, “Search Marketing for Small Business”

Thursday’s webcast sponsor, WebVisible, is extending a special offer to registrants of the May 14 webcast: “Search Marketing for Small Business: Basics for Online Success,” featuring Disa Johnson. The “Stay Strong in Business Sale” campaign offers first-time advertisers a free business marketing consultation. And, for businesses that can benefit from [...]

Friday, May 8th, 2009

Local Business Listings GONE WILD! – Webcast May 20

On Wednesday May 20, Matt Booth, SVP and Program Director, Interactive Local Media at the Kelsey Group will discuss the current landscape of local search, and how businesses can keep up with local business listings. Ten years ago, local listings were relatively easy – businesses could target Yellow Pages and local classifieds. Today, businesses can claim [...]

Friday, May 1st, 2009

SMN News: Happy May Day from Search Marketing Now

Although it is cool and rainy here at SMN Webcast headquarters, things are heating up for a busy webcast schedule in May. (We’re also thinking ahead to SMX Advanced in early June. Today is the last day for Early Bird pricing for SMX Advanced — so register now if you haven’t done so already.) Back to webcasts: [...]