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Tuesday, June 30th, 2009

SMN July Webcasts…Offline Marketers and Search; Attribution Management; PPC and Trademarks

We’ve just posted some new webcasts for our July schedule at Search Marketing Now. Registration is open for each of these upcoming events: How Large Offline Marketers Drive Superior Search Marketing Results Speaker: Chris Sherman, Search Engine Land Tuesday, July 21, 2009 Sponsored by iProspect Trademarks, Brand Terms and PPC Advertising: Updates You Must Know Wednesday, July 22, 2009 Speaker: [...]

Trademarks, Brand Terms and PPC Advertising: Updates You Must Know

In this webcast, PPC expert Brad Geddes will provide an overview of trademark policy at the top three search engines, including the most recent changes at Google. He’ll talk about the use of trademark and brand terms in keywords and in text ads, and how large search advertisers will benefit from Google’s shift. More webcast [...]

Friday, June 19th, 2009

Integrating Offline-Online Marketing – July 21 webcast

Smart marketers know that truly successful marketing campaigns involve integrating offline and online efforts. Consider these statistics: *two thirds of all online searches were prompted by offline marketing — and nearly 40% of those searchers ultimately buy a product or service as a result *more than 80% of consumers who buy offline have done some online research before [...]

Friday, June 19th, 2009

What were those 20 Questions to Ask About PPC Campaign Management?

If you missed yesterday’s webcast with David Rodnitzky, here are the basics. To get the complete picture, view the webcast, “Choosing a PPC Campaign Management Tool: 20 Questions You’ll Need to Ask,” now available on demand. First, questions to ask yourself: 1. Am I qualified to evaluate ppc campaign management software? 2. What do I want to do internally, what [...]

Friday, June 12th, 2009

Tip for our listeners – Test Your System

If you’ve listened to webcasts and online seminars more than a few times, you may have run into some kind of technical glitch — either on your end or on the part of the producer. It can be as simple as a pop-up blocker preventing a poll question on a viewer’s machine, to loss of internet [...]

Attribution Management Buyer's Guide: 10 Features of a Good Advertising Analytics Solution

This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution. More webcast info below… Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer Event Date: July 28, 2009 Duration: 62 minutes Please note all fields [...]

How Large Offline Marketers Drive Superior Search Marketing Results

In this webcast, Chris Sherman explores how to blend offline marketing with online search marketing for maximum effectiveness. He’ll discuss strategies and techniques, such as ways to coordinate online and offline campaigns; he’ll also explore how to overcome the obstacles that can come up when trying to integrate the online and offline channels in a [...]