» July, 2009
Thursday, July 30th, 2009
Three lucky SMN Webcast attendees get a free acquisio tee-shirt!
**Special Offer: Attend this webcast and you could win a free acquisio tee-shirt ** **August 5: Congratulations to our winners, Charmaine Harry, Meghan Fair, and Ryann McCann** Our webcast next Tuesday will include some fun for three lucky attendees — our sponsor, acquisio, will give away free tee-shirts. The newest addition to the line, “I [...]
How to Boost Quality Score and Campaign Performance with Dynamic Keyword Insertion (DKI) Ads
In this webcast, PPC expert Matt Van Wagner shows how to use DKI to improve your ad campaigns. He’ll also have some fun with examples of DKI ads ‘gone wild.’ Matt will debunk certain myths about DKI, while explaining what DKI is, how it really works, and what special DKI features few people either know [...]
Friday, July 24th, 2009
Q+A with Brad Geddes re: Trademark, PPC, Brand Terms
We had some great questions on our recent webcast this week — if you missed it, the entire webcast is available on-demand. Q) How does a trademark owner handle the fact that Google and Yahoo are prolific at inserting the trademarks from the search into the ad title and content? A) Brad Geddes: On the [...]
Tuesday, July 21st, 2009
Integrating Mobile Into the Marketing Mix
Mobile marketing. It’s been talked about for some time now, but with the increasing growth in mobile devices like the iPhone, marketers need to pay attention. Mobile marketing presents huge opportunity — but it can also be a challenge for any marketing campaign. How do you successfully integrate mobile into the current marketing mix? And [...]
Local Business Listings: Straight Talk With the Data Providers
Years ago, if a consumer wanted information on a local business they would just crack open their trusted Yellow Pages. Today, these listings are primarily found online…and they are everywhere. Depending on what source you reference — whether it’s a local search engine, citysearch pages or Internet Yellow Pages — your experience as a consumer [...]
Tuesday, July 14th, 2009
What parts – and when – to automate your PPC campaign
August 4 Search Marketing Now webcast provides a hands-on introduction into PPC campaign automation.
Wednesday, July 8th, 2009
Attribution Management Buyers Guide Presented on July 28 webcast
Our July 28 webcast continues the conversation about Attribution Management – the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions. Identifying which ad deserves “credit” for the sale or conversion has never been easy. The once-popular “last-click” conversion model has given way to a more [...]
PPC Campaign Automation: Bid Management, Alerts…the Works!
PPC expert Andrew Goodman looks at how to automate a PPC campaign using rules-based management to govern your bidding process. He’ll discuss why it’s important to automate the bidding process, what kinds of rules can be used to streamline a PPC campaign. More webcast info below… Speaker: Andrew Goodman, Founder and President, Page Zero Media [...]
Monday, July 6th, 2009
PPC, Brand Terms and Trademarks: Webcast July 22
Google has recently made two big changes regarding trademark usage within AdWords. How will this affect you? And what are the policies for all search engines? On July 22, at 1 pm EDT, Brad Geddes will examine the various policies on use of trademarks in PPC advertising — and how advertisers are affected by the [...]
Integrating Mobile Marketing into a Large-Scale Marketing Campaign
In this webcast, we explore how large-brand and multi-channel marketers can integrate mobile into an existing marketing campaign. With resources already stretched, how can marketers maximize ROI by adding mobile marketing to the overall marketing plan? More webcast info below… Speakers: Greg Sterling, Sterling Market Intelligence and Search Engine Land Cindy Krum, Rank-Mobile Event Date: [...]
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