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» August, 2009

WhitePaper – Economics of Search Marketing: Addressing the Challenges of a Scalable Local Online Advertising Model

We’ve just posted a new whitepaper – “Economics of Search Marketing: Addressing the Challenges of a Scalable Local Online Advertising Model,” prepared by Borrell Associates for Clickable. With local search advertising forecast to grow from $4.1 billion in 2008 to $5.3 billion in 2013, small and medium sized businesses are struggling to better understand how [...]

Economics of Search Marketing: Addressing the Challenges of a Scalable Local Online Advertising Model

Economics of Search Marketing: Addressing the Challenges of a Scalable Local Online Advertising Model Prepared by Borrell Associates for Clickable This new research report explores the challenges and opportunities in the local search advertising industry. It includes: An overview of the search-advertising marketplace, which rose to $11.5 billion last year and is slated for continued [...]

How to Succeed Online this Holiday Shopping Season: 5 Things You Can Do Today

This webcast looks at 5 actionable tactics that online merchants can do to maximize sales and improve success during the 2009 holiday retail season. Given today’s down economy and consumers’ changing spending habits, what can online retailers do to create an upward trend in sales through the most effective online marketing channels? More webcast info [...]

See You in September…

We’ve got a great lineup up for September… September 10 – Thursday When to Outsource Your Search Engine Marketing: Making The Decision Chris Sherman, speaker Sponsored by iProspect Chris Sherman helps marketers weigh the pros and cons of keeping search marketing in-house vs. working with outside service providers. Register now! September 15 – Tuesday How [...]

PPC: Not Just About the Numbers

Math, machines, and data algorithms are necessary to optimize a PPC campaign for high return on ad spend (ROAS), but without qualitative intelligence and careful attention to upholding fundamental best practices, many marketers will often fail. If a keyword has a low ROAS, bid adjustments may be needed, or it might be that the ad [...]

Sept. 17: Search expert Mike Moran on coordinating digital marketing teams

On Thursday, September 17 at 1 PM EDT, search marketing expert Mike Moran will discuss how companies can – and must – build consensus and cooperation among key members of the marketing team. This webcast – “Boost ROI with Coordinated Online and Search Marketing Teams” – is free and open now for registration. Marketing was [...]

Get Your DKI Ad Evaluated by Matt Van Wagner: Aug 20 Webcast Special

Our August 20 webcast on Dynamic Keyword Insertion Ads features PPC expert and well-versed speaker Matt Van Wagner. If you’ve seen or heard Matt speak before, you know the presentation will also be dynamic. (If we’re lucky, maybe he’ll sing some opera…) This webcast will look at how you can improve your Quality Score — [...]

When to Outsource Your Search Engine Marketing: Making The Decision

If you’re considering outsourcing some or all of your search marketing, it’s important to carefully weigh the pros and cons of keeping your efforts in-house vs. working with outside service providers. On one hand, specialized search marketing agencies must keep up with the latest changes and trends and have the specialized knowledge needed to create [...]

Boost ROI with Coordinated Online and Search Marketing Teams

This webcast looks at how you can – and must – build consensus and cooperation among key members of your marketing team. We’ll show how team members working in each digital channel must share the same attitude, goals, and governance to successfully support the organization and across marketing channels. More info below… Speaker: Mike Moran, [...]

Local Business Listings – Straight Talk from the Data Providers

Our August 19 webcast , “Local Business Listings: Straight Talk from the Data Providers” gives attendees an opportunity to learn more about how local online business listings work. Local business listings are a critical part of any online marketing campaign. Businesses large and small are competing for consumer attention online — so it’s essential that [...]