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» September, 2009

Managing Search Marketing Success at the C-level: What Your CMO Should Know

This webcast looks at what CMOs need to understand in order to truly understand the value they are getting from their search marketing investments, and how to create a set of metrics that will demonstrate this value.

Ask iProspect: PPC Strategy & Tactics from the Experts

In this webcast, we will give the audience a chance to ask the experts about paid search advertising. Senior management from iProspect, the Original Search Engine Marketing Firm, will open the floor to questions from attendees on what it takes to compete with the biggest and the best when it comes to paid search. More info [...]

Friday, September 25th, 2009

SMN on Top 100 List of Search Marketing Resources

Our aim at Search Marketing Now is to provide audiences with authoritative and educational content for search marketers. Whether it’s SEO tactics, PPC strategies, or fundamental management decisions on your search marketing program, Search Marketing Now has the resources. Our speakers are experts in their respective field: they deliver actionable information that you [...]

Maximizing Conversions: The Power of Call Tracking and Analytics

In this webcast, we’ll look at the power of call-tracking, — the ability to measure and track inbound calls coming from both online and offline marketing campaigns. Whether it starts with a direct mail postcard or email, print ad or a targeted keyword in your PPC advertising campaign, call tracking gives clear measurability to the [...]

Tuesday, September 22nd, 2009

Advertisers: Improve media mix allocation with American Attribution Index

Search Marketing Now has hosted four webcasts on the topic of attribution management, the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions. ClearSaleing, Inc., a leader in advertising analytics and founder of the Attribution Management Forum, and Vetra Analytics, a leader in quantitative marketing, recently announced [...]

Friday, September 18th, 2009

Upcoming PPC-related webcasts…

Check out our lineup of coming webcasts related to PPC advertising… September 22 – Tuesday PPC: Not Just About the Numbers Alissa Ruehl, speaker Sponsored by Clickable Without qualitative intelligence and careful attention to upholding fundamental best practices, many marketers will often fail. Learn how to combine human insights [...]

Thursday, September 17th, 2009

Jim Sterne of Web Analytics Association: Sept. 29 Webcast

Jim Sterne, Founding President and current Chairman of the Web Analytics Association, will join us on September 29th to chime in on a current debate within the web analytics community: Is Web Analytics Easy – or Hard? Akin Arikan has an interesting article that gives some background on this web analytics debate — and highlights [...]

E-Book: 10 Advanced PPC Bidding Strategies

This white paper is no longer available. 10 Advanced PPC Bidding Strategies In light of the economic downturn, many marketers are rethinking their online strategies, namely how to maximize the results of their PPC investments. This report defines and explains 10 advanced PPC bidding strategies that can improve PPC performance and efficiency, which include refocusing and trimming [...]

PPC Negative Keywords: Maximizing the Positive Effect

This webcast looks at negative keywords — what they are, why they are important, and how you can build a list of negative keywords that will help reduce costs and increase your Quality Score. Ken Jurina, a leading authority on negative keywords, will provide an overview as well as case studies demonstrating companies saving up [...]

Friday, September 11th, 2009

Pay attention to the people side of PPC

On Tuesday, September 22 at 1 PM, we’ll look at the qualitative side of PPC and why it’s such an important part of any paid search campaign. While many large PPC campaigns call for automated tools, without the benefit of human insight and fundamental best practices, many PPC campaigns will fail. If a keyword has a [...]