Library » 2009 » October

» October, 2009

Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success

In this webcast, we’ll look at how to create a user experience that is customer-centric , targeted, and responsive. In Part I, we’ll look at tactics for audience segmentation — including keywords, user response, geo-location, and more. Shari Thurow, a leading search expert in website usability, will discuss why user segmentation is critical in [...]

Ask the Search Engines: War Stories from the World Tour

For six weeks during the Fall of 2009 executives from iProspect — in partnership with executives from Google, Yahoo! and Microsoft — traveled to 10 cities around the U.S. hosting events for 15-25 search engine marketers in each city. At these events the iProspect and search engine executives flew totally without a net – [...]

Monday, October 26th, 2009

Recent whitepapers and on-demand webcasts at SMN…

We’ve recently posted these whitepapers and webcasts on-demand at SMN. Whitepapers: Battle Plan: Multilateral Online Marketing (MOM) Sponsored by Fathom SEO Learn how to lower marketing costs and increase market share. In today;s economy, at the moment in time someone is searching for what you offer, how fiercely are you competing to be found? Multilateral online marketing is emerging as [...]

Friday, October 23rd, 2009

PPC Question? Ask an expert – live – on November 3

Our standard Search Marketing Now webcast format includes about 5-10 minutes of Q+A from the audience, and we always get great questions. Sometimes, there’s just not enough time to answer them all. On November 3, we’re going to do a webcast on paid search strategy that’s *all* Q+A format — from start to finish. We’ll have [...]

Monday, October 19th, 2009

Call Tracking: Great way to boost conversions

Our webcast on Thursday, October 22, focuses on call tracking and analytics: what it is, who should use it, and ways to succeed. While tracking online activities through web analytics has become an integral part of most marketing programs, using call tracking to capture the online-offline conversions is often overlooked. Yet having the ability to measure [...]

PPC Advertising and Geo-Targeting

PPC advertisers use geographical targeting to create more focused and targeted advertising campaigns. By limiting the geographic target, you can increase the efficiency of your advertising campaign, cut costs and increase conversion rates and ROI. In this webcast, we’ll look at some advance tips and tactics for using geo-targeting in your PPC advertising campaign. Find out [...]

Battle Plan: Multilateral Online Marketing (MOM)

Learn how to lower marketing costs and increase market share. In today;s economy, at the moment in time someone is searching for what you offer, how fiercely are you competing to be found? The Multilateral Online Marketing Handbook: How to Lower Costs & More! Multilateral online marketing is emerging as one of the only ways companies can [...]

Friday, October 9th, 2009

Conference updates from SMX; Special offer from eMetrics Summit

Live Blogging Wrap-Up from SMX East: We’re just back from another great Search Marketing Expo – SMX East in NYC. Great chance to meet some SMN attendees, as well as other search marketers. If you missed it — or if you were there and want to catch up on sessions you couldn’t attend, check out Search [...]

Thursday, October 1st, 2009

Negative Keywords and their positive impact on SEM

Most savvy online marketers pay close attention to doing their keyword research and building a strong keyword list. But how many pay attention to the power of negative keywords — those terms for which you don’t want your ads to appear in search engine results? On October 13 Ken Jurina, a recognized expert on negative keywords, [...]