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» November, 2009

Monday, November 30th, 2009

Attribution Management – four webcasts on-demand

Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics. ClearSaleing has sponsored four webcasts related to attribution and attribution management. View these webcasts on-demand at Search Marketing Now:

The American Attribution Index: Using [...]

Tuesday, November 24th, 2009

December at Search Marketing Now

Here’s what’s coming after the Thanksgiving holiday – December 1 – “Ask the Search Engines: War Stories from the World Tour” A rare opportunity to ask questions of representatives from Google, Yahoo! and Microsoft. Send in a question when you register, or ask it live during the webcast. December 8 – “Turning Clients into PPC Champions: How [...]

Local Search Marketing: Targeting Consumers In A Diverse Media Landscape

September 2009 Consumers today are scattered across a wide variety of media channels and are more selective of how they get receive advertising, creating challenges for marketers to reach target audiences and receive positive returns on investment. Inundated by media and business choices, consumers search for local company information when specific needs arise or they’re ready [...]

SEO and Link-Building Techniques for 2010

Speaker: Rand Fishkin, CEO, SEOmoz.org

Thursday, January 14, 2010 – 1 PM EST (10 AM PST)

Webcast Details Link-building remains a major factor in helping website’s pages rank well in search engine results. Finding and generating relevant, inbound links to your website are essential to any successful search engine optimization (SEO) effort. With the explosion in social media [...]

E-Book: Best Practices in PPC Reporting: Advanced Strategies to Maximize Efficiency and Results

This E-book looks at the elements that go into good PPC reporting. It is divided into three parts: Part I presents seven best practices in PPC reporting to help SEM agency executives increase their analytic skills and reporting effectiveness Part II offers some tips for improving your Excel skills Part III provides a case study of the [...]

Thursday, November 19th, 2009

Recently posted webcasts, on-demand webcasts and whitepapers

SMN Webcasts are available on demand, usually within a few hours of the completion of the webcast. This week’s webcast, “Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success,” has been posted – if you missed it, take a look. Shari Thurow gave a great presentation on how to segment your audience, [...]

Taking over an existing PPC Account: Best Practices

In this webcast, PPC expert Josh Dreller will share his experience, and shed light on how to make the transition as smooth as possible, and what to look for in the process. More info below…

Turning Clients into PPC Champions: How to make PPC meaningful to “the other guys”

Your pay-per-click (PPC) advertising campaign is rocking, and all reports point to success. But how do you turn all the data into a meaningful information for your client — or your boss — or the rest of the marketing team that might not have a clue about PPC? Explaining the ins and outs of PPC [...]

Wednesday, November 11th, 2009

PPC Strategy & Tactics – Q+A with iProspect from recent webcast

We had some great questions on the November 3rd webcast, which focused on PPC strategies and tactics. Our guest panelists, senior executives from iProspect, fielded a number of questions, both live and also some submitted by registrants in advance. Below are just a few of the questions – the entire webcast, “Ask iProspect: PPC Strategy [...]

Wednesday, November 4th, 2009

Use geo-targeting to maximize return on your PPC campaign

Search Marketing Now’s next webcast is on geo-targeting, the practice of delivering content to a specific geo-location, targeting your audience very specifically based on where they are. On Thursday, November 12 at 1 PM Eastern, we’ll have a presentation from Dan Soha of Five Mill inc – “PPC Advertising And Geo-Targeting.” Dan will talk tips and [...]