» December, 2009
PPC Testing & Optimization 2010: Best Practices
Speaker: Chris Sherman, Executive Editor – Search Engine Land
Tuesday, January 19 – 1 PM EST (10 AM PST)
Webcast Details Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from [...]
Google’s New Ad Formats – What You Need to Know
Speaker: David Szetela, Owner and CEO, Clix Marketing
Thursday, January 21, 2010 – 1 PM EST – (10 AM PST)
Webcast Details In the past few months, Google has rolled out three new additions to Google AdWords: Product Listings, Product Extensions and SitelLinks. These new paid search ad formats can dramatically increase conversions, help [...]
Wednesday, December 9th, 2009
Local Search Marketing Landscape – WhitePaper at Search Marketing Now
Some recent statistics from the recent WhitePaper, Local Search Marketing: Targeting Consumers in a Diverse Media Landscape, published by 15 Miles/TMP Directional Marketing and comScore. This WhitePaper is available at Search Marketing Now.
84% of local business searchers own a print directory in their homes but this population has been steadily declining since 2007 41% [...]
Monday, December 7th, 2009
Are you a search geek?
Are you a true search geek? If so, you might want to try your hand at “The Biggest Search Geek Contest 2.0,” presented by SMX and Marin Software. But first, come to our webcast on December 10 for a practice question. We’ve asked Marin Software to give us a sample question so our SMN audience can [...]
Wednesday, December 2nd, 2009
PPC Campaigns – What to do when you inherit someone else’s account
In the world of PPC campaigns, there are no guarantees when you take over someone else’s existing account. You may find yourself cleaning up someone else’s mess — for a client who only knows that they want rapid improvements. Or you may find that it’s the client who has unrealistic expectations for a PPC campaign that’s [...]
- E-Book: PPC Pricing Models
- Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing
- National Brands Survival Guide to Local Search: Proven Strategies to Capture the Local Opportunity
- Local Search Marketing: Targeting Consumers In A Diverse Media Landscape
- E-Book: Best Practices in PPC Reporting: Advanced Strategies to Maximize Efficiency and Results
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