Library » 2009 » December

» December, 2009

PPC Testing & Optimization 2010: Best Practices

Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from your paid search campaign, you need to test, experiment, and test again. Testing and optimization offers multiple benefits: in addition [...]

Google’s New Ad Formats – What You Need to Know

In the past few months, Google has rolled out three new additions to Google AdWords: Product Listings, Product Extensions and SitelLinks. These new paid search ad formats can dramatically increase conversions, help improve your position on search engine results pages (SERPs) and improve overall PPC results. Anyone involved in PPC advertising needs to understand what [...]

Local Search Marketing Landscape – WhitePaper at Search Marketing Now

Some recent statistics from the recent WhitePaper, Local Search Marketing: Targeting Consumers in a Diverse Media Landscape, published by 15 Miles/TMP Directional Marketing and comScore. This WhitePaper is available at Search Marketing Now. 84% of local business searchers own a print directory in their homes but this population has been steadily declining since 2007 41% [...]

Are you a search geek?

Are you a true search geek? If so, you might want to try your hand at “The Biggest Search Geek Contest 2.0,” presented by SMX and Marin Software. But first, come to our webcast on December 10 for a practice question. We’ve asked Marin Software to give us a sample question so our SMN audience [...]

PPC Campaigns – What to do when you inherit someone else’s account

In the world of PPC campaigns, there are no guarantees when you take over someone else’s existing account. You may find yourself cleaning up someone else’s mess — for a client who only knows that they want rapid improvements. Or you may find that it’s the client who has unrealistic expectations for a PPC campaign [...]