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Recently posted webcasts, on-demand webcasts and whitepapers
SMN Webcasts are available on demand, usually within a few hours of the completion of the webcast. This week’s webcast, “Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success,” has been posted – if you missed it, take a look. Shari Thurow gave a great presentation on how to segment your audience, [...]Taking over an existing PPC Account: Best Practices
In this webcast, PPC expert Josh Dreller will share his experience, and shed light on how to make the transition as smooth as possible, and what to look for in the process. More info below…Turning Clients into PPC Champions: How to make PPC meaningful to “the other guys”
Your pay-per-click (PPC) advertising campaign is rocking, and all reports point to success. But how do you turn all the data into a meaningful information for your client — or your boss — or the rest of the marketing team that might not have a clue about PPC? Explaining the ins and outs of PPC [...]PPC Strategy & Tactics – Q+A with iProspect from recent webcast
We had some great questions on the November 3rd webcast, which focused on PPC strategies and tactics. Our guest panelists, senior executives from iProspect, fielded a number of questions, both live and also some submitted by registrants in advance. Below are just a few of the questions – the entire webcast, “Ask iProspect: PPC Strategy [...]Use geo-targeting to maximize return on your PPC campaign
Search Marketing Now’s next webcast is on geo-targeting, the practice of delivering content to a specific geo-location, targeting your audience very specifically based on where they are. On Thursday, November 12 at 1 PM Eastern, we’ll have a presentation from Dan Soha of Five Mill inc – “PPC Advertising And Geo-Targeting.” Dan will talk tips [...]ROI-Based Campaign Management: Optimization Beyond Bidding
To stand out amongst the competition, marketers need to consider techniques eyond bid management to gain a competitive advantage and drive ROI. A holistic approach to campaign management focused on keyword relevance and ad quality is required to increase Quality Scores and maximize search marketing revenue and profit. Download this Whitepaper to learn how to [...]November SMN Webcasts: PPC from the experts, geo-targeting, more
Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success
In this webcast, we’ll look at how to create a user experience that is customer-centric, targeted, and responsive. In Part I, we’ll look at tactics for audience segmentation — including keywords, user response, geo-location, and more. Shari Thurow, a leading search expert in website usability, will discuss why user segmentation is critical in today’s online [...]Ask the Search Engines: War Stories from the World Tour
For six weeks during the Fall of 2009 executives from iProspect — in partnership with executives from Google, Yahoo! and Microsoft — traveled to 10 cities around the U.S. hosting events for 15-25 search engine marketers in each city. At these events the iProspect and search engine executives flew totally without a net – no [...]Recent whitepapers and on-demand webcasts at SMN…
We’ve recently posted these whitepapers and webcasts on-demand at SMN. Whitepapers: Battle Plan: Multilateral Online Marketing (MOM) Sponsored by Fathom SEO Learn how to lower marketing costs and increase market share. In today;s economy, at the moment in time someone is searching for what you offer, how fiercely are you competing to be found? Multilateral [...]
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