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PPC Question? Ask an expert – live – on November 3
Our standard Search Marketing Now webcast format includes about 5-10 minutes of Q+A from the audience, and we always get great questions. Sometimes, there’s just not enough time to answer them all. On November 3, we’re going to do a webcast on paid search strategy that’s *all* Q+A format — from start to finish. We’ll [...]Call Tracking: Great way to boost conversions
Our webcast on Thursday, October 22, focuses on call tracking and analytics: what it is, who should use it, and ways to succeed. While tracking online activities through web analytics has become an integral part of most marketing programs, using call tracking to capture the online-offline conversions is often overlooked. Yet having the ability to [...]PPC Advertising and Geo-Targeting
PPC advertisers use geographical targeting to create more focused and targeted advertising campaigns. By limiting the geographic target, you can increase the efficiency of your advertising campaign, cut costs and increase conversion rates and ROI. In this webcast, we’ll look at some advance tips and tactics for using geo-targeting in your PPC advertising campaign. Find [...]Battle Plan: Multilateral Online Marketing (MOM)
Learn how to lower marketing costs and increase market share. In today;s economy, at the moment in time someone is searching for what you offer, how fiercely are you competing to be found? The Multilateral Online Marketing Handbook: How to Lower Costs & More! Multilateral online marketing is emerging as one of the only ways [...]Conference updates from SMX; Special offer from eMetrics Summit
Live Blogging Wrap-Up from SMX East: We’re just back from another great Search Marketing Expo – SMX East in NYC. Great chance to meet some SMN attendees, as well as other search marketers. If you missed it — or if you were there and want to catch up on sessions you couldn’t attend, check out [...]Negative Keywords and their positive impact on SEM
Most savvy online marketers pay close attention to doing their keyword research and building a strong keyword list. But how many pay attention to the power of negative keywords — those terms for which you don’t want your ads to appear in search engine results? On October 13 Ken Jurina, a recognized expert on negative [...]Managing Search Marketing Success at the C-level: What Your CMO Should Know
This webcast looks at what CMOs need to understand in order to truly understand the value they are getting from their search marketing investments, and how to create a set of metrics that will demonstrate this value.Ask iProspect: PPC Strategy & Tactics from the Experts
In this webcast, we will give the audience a chance to ask the experts about paid search advertising. Senior management from iProspect, the Original Search Engine Marketing Firm, will open the floor to questions from attendees on what it takes to compete with the biggest and the best when it comes to paid search. More [...]SMN on Top 100 List of Search Marketing Resources
Our aim at Search Marketing Now is to provide audiences with authoritative and educational content for search marketers. Whether it’s SEO tactics, PPC strategies, or fundamental management decisions on your search marketing program, Search Marketing Now has the resources. Our speakers are experts in their respective field: they deliver actionable information that you can implement [...]Maximizing Conversions: The Power of Call Tracking and Analytics
In this webcast, we’ll look at the power of call-tracking, — the ability to measure and track inbound calls coming from both online and offline marketing campaigns. Whether it starts with a direct mail postcard or email, print ad or a targeted keyword in your PPC advertising campaign, call tracking gives clear measurability to the [...]
Search Marketing Resources
