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Demystifying “Cost Per Acquisition” and its Impact on Search Marketing Campaigns

Tuesday, August 24 – 1 PM EDT (10 AM EDT) Speaker: Jeremiah Andrick, Online Customer Acquisition Manager, Logitech

  Webcast Details Understanding what it costs to acquire a customer can be a search marketer’s headache — or it can be the key to creating and budgeting for a successful digital marketing campaign. In this webcast, we’ll look at what [...]

Why Display Matters to Search Marketers & How Search Marketers Can Get Involved

Thursday, August 12 – 1 PM EDT (10 AM EDT) Speaker: Jeff Green, CEO, The Trade Desk

Add this event to your calendar.   Webcast Details Online advertising has matured to a point where there is a real opportunity for search marketers – by applying search expertise to display advertising. This webcast explains the relationship between search advertising and display advertising, [...]

Thursday, July 15th, 2010

Search marketers anticipate budget-conscious consumers in 2010 holiday season

A poll of our recent webcast on online holiday retail suggests that marketer are anticipating a budget-conscious consumer for the 2010 holiday shopping season. On the July 14 webcast, Getting Ready for Online Holiday Retail – Now! we asked our audience of search and internet marketers: “Do you expect consumers to remain highly budget [...]

Demonstrating the Value of SEO Within a Large Organization: What to Measure, How to Report

Thursday, August 5 – 1 PM EDT (10 AM PDT)

  Webcast Details If you run a large website within a large organization, you know the challenges of reporting on the results of your search engine optimization (SEO) program. Whether it’s because upper management still needs to be convinced, or because you are dealing with multi-national, multi-lingual [...]

Thursday, July 8th, 2010

Webcasts, Podcasts = Most Popular Social Media Resources for Business Information

According to recent research from business.com, webinars and podcasts are the most popular social media resource for business information. Here’s what the Business.com B2B Social Media Benchmarking Study reveals as the top 5 social media resources of business information

69.1% – Attend webinars or listen to podcasts 62.2% – Read user ratings & [...]

Tuesday, July 6th, 2010

New books from SMN speakers Brad Geddes and Vanessa Fox

Search Marketing Now speakers are experts in a wide variety of marketing disciplines — they’re also accomplished speakers and authors. Two recent books by SMN speakers are “Advanced Google AdWords,” by Brad Geddes and “Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy” by Vanessa Fox. Brad’s book was recently reviewed on [...]

Bullseye! Hitting the Right Demographic in your Digital Marketing Campaigns

Tuesday, July 27 – 1 PM EDT – (10 AM PST) Moderator: Misty Locke, President, Range Speakers: Eli Goodman, Search Evangelist | comScore, Inc. Bobby Jones, VP and Managing Director, Alloy Access

  Webcast Details The most successful digital marketing campaigns usually have one thing in common: an understanding of the target audience– how they behave, [...]

Friday, July 2nd, 2010

Follow-up Discussions on SMN LinkedIn Group

Online presentations via webcast are a great way to draw an audience from all over — it’s certainly convenient, cost-effective, and an efficient way to gather everyone together for an educational presentation. But one thing it lacks is the personal follow-up and lingering discussions that can occur in person. We often have more questions than we [...]

E-Book: Why Display Matters to Search Marketers

By Jeff Green, The Trade Desk Online advertising has matured to a point where there is an real opportunity for search marketers — by applying search expertise to display advertising. This E-Book explains the relationship between search advertising and display advertising, and why it is important to engage in both in order to reach the growing online [...]

How to Market Online Where Retail Consumers are Searching

Tuesday, August 3, 2010 – 1 PM EDT (10 AM PDT) Speakers: Kim Rome, Senior Director of Research, comScore Rob Murray, CEO, iProspect John Federman, President and CEO, Searchandise Commerce

  Webcast Details Recent research shows that consumers conduct online research before purchasing items such as consumer electronics, computer hardware and software, or appliances – whether or not they buy online or [...]