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» January, 2010

SMN News: Recently posted and upcoming in February…

Lots going on at Search Marketing Now. New WhitePaper: Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing

Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new a process, facilitated by new organizational roles. When people, process and technology combine, the framework for marketing success [...]

Managing PPC in a Cross-Channel World: Hey! That’s My Conversion!

Thursday, February 25th – 1 PM EST – (10 AM PST) Speakers: David Rodnitzky, PPC Associates

  Webcast Details Don’t look now, but managing a pay-per-click (PPC) advertising campaign has gotten more complex. Not only are marketers tracking results across multiple search engines — they’re starting to measure across marketing media and channels. Where does this fit into [...]

Need-to-Know SEO: Key insights from the recession and tools we uncovered to succeed in 2010

Thursday, February 11, 2010 – 1 PM EST – (10 AM PST) Moderator: Chris Sherman, Speakers: Kerry Dean, Senior SEO Account Manager, Range Online MediaKerri Smith, Mobile Strategist and Senior Account Manager, Range Online Media

  Webcast Details In this webcast, leading search engine optimization (SEO) expert Kerry Dean, from Range Online Media, will discuss the SEO ups and [...]

PPC Content Networks and Placement Campaigns: How to Optimize for Success

Tuesday, February 9, 2010 – 1 PM EST – (10 AM PST) Speakers: Brad Geddes, bgTheory

  Webcast Details An effective PPC content campaign can vastly improve conversions, increase your overall search, and bring more people into your buying funnel. But content networks are much different than search. To succeed in PPC these days, you need to understand [...]

Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing

Despite marketers best efforts to centralize their marketing organizations, silos emerge and exist for good reason. To achieve success, marketers must integrate relevant customer data and insights to drive a coordinated marketing strategy across all channels. “For better or worse, organizational silos are here and they aren’t going away. The good news is that marketing organizations [...]

National Brands Survival Guide to Local Search: Proven Strategies to Capture the Local Opportunity

E-Book The convergence of technology and time-pressed consumers has spurred tremendous growth for local search and its multitude of applications. The Internet has become a critical research and shopping tool for many U.S. consumers, who now move comfortably and freely between a wide variety of media channels. Yet whether due to a lack of resources or [...]

Landing Page Optimization: Keep Your Eye on Intent

Wednesday, January 27, 2010 – 1 PM EST – (10 AM PST) Speakers: Gord Hotchkiss, Enquiro; Andrew Hally, Unica

  Webcast Details A successful landing page – whether for paid search, an email campaign, or offline promotion – is one where the goals of visitors align with those of marketers. This webcast focuses on the importance of [...]

Wednesday, January 6th, 2010

Interested in Speaking on a SMN Webcast?

Happy New Year! Search Marketing Now has a full plate of webcasts scheduled into 2010, and we’ll be looking for speakers on a variety of topics, from basic SEO tips to advanced PPC bidding tactics. If you’re interested in speaking on a Search Marketing Now webcast, send us an email: webcasts@searchmarketingnow.com Here’s what we’ll need to know: [...]