» January, 2010
SMN News: Recently posted and upcoming in February…
Lots going on at Search Marketing Now. New WhitePaper: Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new a process, facilitated by new organizational roles. When people, process and technology combine, the framework [...]
Managing PPC in a Cross-Channel World: Hey! That’s My Conversion!
Don’t look now, but managing a pay-per-click (PPC) advertising campaign has gotten more complex. Not only are marketers tracking results across multiple search engines — they’re starting to measure across marketing media and channels. Where does this fit into your PPC campaign and your overall organization — and should you be looking at data differently [...]
Need-to-Know SEO: Key insights from the recession and tools we uncovered to succeed in 2010
In this webcast, leading search engine optimization (SEO) expert Kerry Dean, from Range Online Media, will discuss the SEO ups and downs from 2009 and provide some research based forecasts on what the future might hold — and what you need to know going forward. He’ll dive into Google’s recent changes and what you need [...]
PPC Content Networks and Placement Campaigns: How to Optimize for Success
An effective PPC content campaign can vastly improve conversions, increase your overall search, and bring more people into your buying funnel. But content networks are much different than search. To succeed in PPC these days, you need to understand the difference. More info below… Speakers: Brad Geddes, bgTheory Webcast dates: February 9, 2010 Please complete [...]
Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing
Despite marketers best efforts to centralize their marketing organizations, silos emerge and exist for good reason. To achieve success, marketers must integrate relevant customer data and insights to drive a coordinated marketing strategy across all channels. “For better or worse, organizational silos are here and they aren’t going away. The good news is that marketing [...]
National Brands Survival Guide to Local Search: Proven Strategies to Capture the Local Opportunity
E-Book The convergence of technology and time-pressed consumers has spurred tremendous growth for local search and its multitude of applications. The Internet has become a critical research and shopping tool for many U.S. consumers, who now move comfortably and freely between a wide variety of media channels. Yet whether due to a lack of resources [...]
Landing Page Optimization: Keep Your Eye on Intent
A successful landing page – whether for paid search, an email campaign, or offline promotion – is one where the goals of visitors align with those of marketers. This webcast focuses on the importance of customer behavior and intent for optimizing landing page experience and performance. More info below… Speakers: Gord Hotchkiss, Enquiro; Andrew Hally, [...]
Wednesday, January 6th, 2010
Interested in Speaking on a SMN Webcast?
Happy New Year! Search Marketing Now has a full plate of webcasts scheduled into 2010, and we’ll be looking for speakers on a variety of topics, from basic SEO tips to advanced PPC bidding tactics. If you’re interested in speaking on a Search Marketing Now webcast, send us an email: webcasts@searchmarketingnow.com Here’s what we’ll need [...]
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