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» February, 2010

Paid Search and Big Brand Marketing: How Intel Coordinated Search Into a Global Ad Campaign

Tuesday, March 30th – 1 PM EDT – (10 AM PDT) Speakers: Corey Carrillo, Global Search Manager, Intel Corporation Craig Macdonald, CMO, Covario, Inc.

  Webcast Details This webcast shows how a large-scale brand – Intel – was able to integrate search into a global re-branding campaign, coordinating its entire array of interactive marketing efforts with search. Intel, [...]

10 Most Important Things to Know About SEO in 2010

Thursday, March 25th – 1 PM EST – (10 AM PST) Speakers: Ralph Wilson, Editor in Chief, Web Marketing Today Bruce Clay, President, Bruce Clay Inc.

  Webcast Details In this webcast the two leading Internet marketing gurus Ralph Wilson and Bruce Clay will discuss SEO in 2010:

how to best optimize a Web page how to use engagement objects [...]

Business Blogging and SEO

Thursday, March 11 – 1 PM EST (10 AM PST) Speakers: Duane Forrester, Contributor, Search Engine Land Chris Baggott, Compendium Blogware

  Webcast Details While organizations once used blogs to ‘build community’ or ‘engage’ an audience, a new generation of business blogging has evolved. The secret to today’s successful business blogs? Understanding the role that search plays in [...]

Excel Tips and Tricks for PPC Success: What Every Search Marketer Must Know

Thursday, March 18 – 1 PM EST (10 AM PST) Speakers: Josh Dreller, Fuor Digital Alex Cohen, ClickEquations

  Webcast Details It’s pretty hard to call yourself a search marketer without mastering Excel. This webcast delves into a variety of Excel tips and tricks used specifically by PPC experts for everything from bid management and keyword tracking to data analysis [...]

E-Book: PPC Pricing Models

Pricing models for pay-per-click (PPC) campaign management can take on many forms. Whether you’re a search engine marketing (SEM) agency providing PPC services, or an advertiser contracting for them, the right model will depend on the needs and goals of both parties. Both the SEM agency and the client will win if the agency can provide [...]

PPC & the Long Tail: How Important is it, Anyway?

Speaker: George Michie, CEO, Rimm-Kaufman Group

Thursday, February 18, 2010 – 1 PM EST (10AM PST)

Webcast Details How important is the long tail? As with most pieces of the paid search game the answer is “it depends.” The importance varies tremendously by the type of business, the number of products/services offered, and how people search for [...]