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» February, 2010

Paid Search and Big Brand Marketing: How Intel Coordinated Search Into a Global Ad Campaign

This webcast shows how a large-scale brand – Intel – was able to integrate search into a global re-branding campaign, coordinating its entire array of interactive marketing efforts with search. More info below… Speakers: Corey Carrillo, Global Search Manager, Intel Corporation Craig Macdonald, CMO, Covario, Inc. Webcast Date: March 30, 2010 Please complete the form [...]

10 Most Important Things to Know About SEO in 2010

Dr. Wilson will cover 10 key things today’s marketer should know about SEO. From keywords and title tags to no-follows and sitemaps — find out the latest in SEO. We’ll include a few ‘quiz questions’ so you can test your skills — and compare them with others in the audience. Following the main presentation, we’ll [...]

Business Blogging and SEO

If your organization currently uses blogs (or are considering implementing a strategy) for marketing, attend this webcast to find out how to improve your results. More info below… Speaker: Duane Forrester, Contributor, Search Engine Land Chris Baggott, Compendium Blogware Webcast date: March 11, 2010 Please complete the form below, and you will be immediately redirected [...]

Excel Tips and Tricks for PPC Success: What Every Search Marketer Must Know

It’s pretty hard to call yourself a search marketer without mastering Excel. This webcast delves into a variety of Excel tips and tricks used specifically by PPC experts for everything from bid management and keyword tracking to data analysis and campaign reporting. Josh Dreller takes his popular series from Search Engine Land, and explains just [...]

E-Book: PPC Pricing Models

Pricing models for pay-per-click (PPC) campaign management can take on many forms. Whether you’re a search engine marketing (SEM) agency providing PPC services, or an advertiser contracting for them, the right model will depend on the needs and goals of both parties. Both the SEM agency and the client will win if the agency can [...]

PPC & the Long Tail: How Important is it, Anyway?

How important is the long tail? As with most pieces of the paid search game the answer is “it depends.” The importance varies tremendously by the type of business, the number of products/services offered, and how people search for what the advertiser offers. But for almost any sizeable program the tail matters enough to justify [...]