» March, 2010
Tuesday, March 16th, 2010
Date Change for Webcast with Covario and Intel – Paid Search and Big Brand Marketing
Every so often, it happens — we need to re-schedule a webcast. Given how busy we all are these days, it’s surprising that it doesn’t happen more often. Our webcast Paid Search and Big Brand Marketing- How Intel Coordinated Search Into a Global Ad Campaign” has been moved back a week to March 30, 2010 at [...]
Integrating Search Within the Overall Marketing Mix: Best Practices
In January and February 2010, executives from iProspect and Google partnered on a series of live events around the country, focusing on the need for organizations to integrate search marketing campaigns with other marketing channels. Whether it’s offline channels such as TV, print, direct mail, etc., that generate demand and cause prospective customers to perform online [...]
PPC Keyword Research and the B2B Buyer
Tuesday, April 6, 2010 – 1 PM EDT (10 AM PDT) Speaker: Gord Hotchkiss, Enquiro
Webcast Details B2B search marketing is very different from B2C, but not for the reasons you might expect. Here are the three biggest challenges for the B2B search marketer:
1. There’s often no common vocabulary for keyword selection – Unlike many consumer categories, [...]
Thursday, March 4th, 2010
PPC pricing Models – new E-Book at Search Marketing Now
We’ve recently released another new E-Book, “PPC Pricing Models.” This SMN E-Book was prepared by Kevin Newcomb, with contributions from Search Engine Land editors and writers. Thanks to Acquisio for sponsoring this E-Book. Whether you’re an SEM agency providing PPC services, or you’re an advertiser contracting for them, finding the right pricing model is critical to [...]
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