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» March, 2010

Date Change for Webcast with Covario and Intel – Paid Search and Big Brand Marketing

Every so often, it happens — we need to re-schedule a webcast. Given how busy we all are these days, it’s surprising that it doesn’t happen more often. Our webcast Paid Search and Big Brand Marketing- How Intel Coordinated Search Into a Global Ad Campaign” has been moved back a week to March 30, 2010 [...]

Integrating Search Within the Overall Marketing Mix: Best Practices

In January and February 2010, executives from iProspect and Google partnered on a series of live events around the country, focusing on the need for organizations to integrate search marketing campaigns with other marketing channels. Whether it’s offline channels such as TV, print, direct mail, etc., that generate demand and cause prospective customers to perform [...]

PPC Keyword Research and the B2B Buyer

This webcast will use research from Enquiro’s BuyerSphere Project to show how marketers can gain a better understanding of prospect intent to significantly improve their search strategy. More info below… Speaker: Gord Hotchkiss, Enquiro Webcast date: April 6, 2010 Please complete the form below, and you will be immediately redirected to the webcast for viewing. [...]

PPC pricing Models – new E-Book at Search Marketing Now

We’ve recently released another new E-Book, “PPC Pricing Models.” This SMN E-Book was prepared by Kevin Newcomb, with contributions from Search Engine Land editors and writers. Thanks to Acquisio for sponsoring this E-Book. Whether you’re an SEM agency providing PPC services, or you’re an advertiser contracting for them, finding the right pricing model is critical [...]