» April, 2010
Local Search Strategy #3: Get Smart about Geo-targeting
From the Search Marketing Now E-Book, National Brands Survival Guide to Local Search … results of a Marketing Sherpa study on which search targets yield the highest ROI… Read more about this and other strategies for large brands, in National Brands Survival Guide: Proven Strategies to Capture the Local Opportunity. Thanks to 15 Miles for [...]May webcasts at Search Marketing Now –
As April turns into May, why not update your calendar for these upcoming Search Marketing Now webcasts? All will start at 1 PM Eastern, and last 45-50 minutes. May 4 – Breakthrough in PPC Ad Testing and Optimization: Using Ad Sets to Improve Even Your Best PPC Ad Campaign Speaker: Matt Van Wagner, Find Me [...]SEO in Large Organizations – Managing Expectations, Defining Success
Thursday, June 17, 2010 – 1 PM EDT (10 AM PDT) Speaker: Bruce Clay, President, Bruce Clay, Inc. Webcast Details Search Engine Optimization (SEO) has become an integral part of any online marketing strategy, large or small. This webcast focuses on SEO in large organizations, addressing the issues that come with managing SEO across [...]Content Marketing and Link Building: Publishing is the New Marketing
Today’s customer doesn’t want to hear about how great your product is — they want answers and cures for their pain points. They want a compelling story. Creating that compelling content has become increasingly necessary to drive a successful online marketing campaign, especially when it comes to marketing within social media. If you want to [...]Search Results, SEO and the New World Order: Blended Search 2010
Blended search – the practice of blending search result listings from news, video, images, and specialized, vertical search engines – has changed the landscape and the techniques required to achieve top rankings for search marketers. How has it affected search optimization (SEO) practices, particularly for larger brands? Has the blending of results changed how you [...]Breakthrough in PPC Ad Testing and Optimization: Using Ad Sets to Improve Even Your Best PPC Ad Campaign
Matt Van Wagner, President of Find Me Faster, and developer of the Ad Sets Optimization model, will explain how a set of ads can outperform the best ad in an ad group, and show how to improve your PPC campaign results using this new technique. More info below… Speaker: Matt Van Wagner, Find Me Faster [...]Q+A with Experts from Google and iProspect on April 15 webcast
What’s the best way to integrate search into your overall marketing campaign? That’s the theme of our April 15 webcast, as we pose questions to representatives from Google and from iProspect on the free webcast, “Integrating Search Within the Overall Marketing Mix: Best Practices.” They’ll share real-world experiences and examples of companies that are successfully [...]
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