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» June, 2010

E-Book: Why Display Matters to Search Marketers

By Jeff Green, The Trade Desk Online advertising has matured to a point where there is an real opportunity for search marketers — by applying search expertise to display advertising. This E-Book explains the relationship between search advertising and display advertising, and why it is important to engage in both in order to reach the [...]

How to Market Online Where Retail Consumers are Searching

This webcast examines how search plays a role in consumer buying behavior, from the search engine to directly on retail sites — and what product marketers can learn from the most recent research. We’ll also learn how to expand online opportunities using search within key retail sites and taking advantage of product positioning. More info [...]

Business.com’s B2B Social Media Benchmarking Study

Is social media relevant for B2B marketing? In this free B2B social media research report, see how nearly 2,500 business people use social media to find the information and resources they need on a daily basis and how over 500 B2B companies are using social media to increase web site traffic, build B2B brands and [...]

Getting Search Ready for Holiday Retail – Now!

This webcast will give an overview of the current state of online retail – plus insight into the 2010 holiday shopping season. Find out what to expect in November – and how you can start planning now. More info below… Speakers: Heather Dougherty, Director of Research, Hitwise Lynn Lanphier, Senior Manager, Customer Experience, BestBuy.com Webcast [...]

June Updates

From our June 3 webcast, “Big-Brand SEO, Social Media, and the “Latest” from Google”… Tamar Weinberg mentioned social circles, and pointed to these two URLs for more information. You’ll be surprised at how large your social circle is… http://www.google.com/s2/search/social#socialcontent http://www.google.com/s2/search/social#socialcircle Upcoming – Thursday, June 17, we’ll be re-broadcasting Bruce Clay’s popular webcast from May, “SEO [...]

SEO and Social Media, Thursday, June 3 webcast – related readings…

On Thursday, June 3, we’ll get both strategic and tactical input from our speakers on how to intermingle SEO and social media — followed by a moderated Q+A session with two marketers who are on the front lines doing this for large brands every day. The webcast, Big-Brand SEO, Social Media and the “Latest” from [...]