» July, 2010
Demystifying "Cost Per Acquisition" and its Impact on Search Marketing Campaigns
Tuesday, August 24 - 1 PM EDT (10 AM PDT)
Speaker: Jeremiah Andrick, Online Customer Acquisition Manager, Logitech
Attend this webcast and learn:
- How to calculate CPA using "backward math"
- What is the relationship between PPC, SEO and CPA
- When to recognize -- and how to correct -- a miscalculated CPA
- How to evaluate conversion rates
Why Display Matters to Search Marketers & How Search Marketers Can Get Involved
Thursday, August 12 – 1 PM EDT (10 AM EDT) Speaker: Jeff Green, CEO, The Trade Desk Add this event to your calendar. Webcast Details Online advertising has matured to a point where there is a real opportunity for search marketers – by applying search expertise to display advertising. This webcast explains the relationship [...]Search marketers anticipate budget-conscious consumers in 2010 holiday season
A poll of our recent webcast on online holiday retail suggests that marketer are anticipating a budget-conscious consumer for the 2010 holiday shopping season. On the July 14 webcast, Getting Ready for Online Holiday Retail – Now! we asked our audience of search and internet marketers: “Do you expect consumers to remain highly budget conscious [...]Demonstrating the Value of SEO Within a Large Organization: What to Measure, How to Report
In this webcast, search marketing expert Bill Hunt will discuss strategies and tactics for SEO reporting within a large organization. He’ll talk about what to measure, what to report, and how to break it down so it makes sense to everyone in the chain of command. More info below… Speaker: Bill Hunt, Back Azimuth Consulting [...]Webcasts, Podcasts = Most Popular Social Media Resources for Business Information
According to recent research from business.com, webinars and podcasts are the most popular social media resource for business information. Here’s what the Business.com B2B Social Media Benchmarking Study reveals as the top 5 social media resources of business information 69.1% – Attend webinars or listen to podcasts 62.2% – Read user ratings & reviews for [...]New books from SMN speakers Brad Geddes and Vanessa Fox
Search Marketing Now speakers are experts in a wide variety of marketing disciplines — they’re also accomplished speakers and authors. Two recent books by SMN speakers are “Advanced Google AdWords,” by Brad Geddes and “Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy” by Vanessa Fox. Brad’s book was recently reviewed [...]Bullseye! Hitting the Right Demographic in your Digital Marketing Campaigns
This webcast will present recent research on online consumer behavior, highlighting variations among demographic groups. We’ll cover the differences between how consumers search and how they buy — and what you can do with this data to improve your search marketing campaign and reach your target customer. More info below… Moderator: Misty Locke, President, Range [...]Follow-up Discussions on SMN LinkedIn Group
Online presentations via webcast are a great way to draw an audience from all over — it’s certainly convenient, cost-effective, and an efficient way to gather everyone together for an educational presentation. But one thing it lacks is the personal follow-up and lingering discussions that can occur in person. We often have more questions than [...]
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