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» August, 2010

Managing PPC Campaigns in the UK and Europe: Tips for Success

Speaker:
Andy Atkins-Krüger, Managing Director, WebCertain

Whitepaper: Organizing Paid Search Campaigns Using Intent

Marketers are in a precarious position as search engine marketing enters a new era. Increasing competition for keywords combined with the limited leverage available to bidders has decreased CTR and conversion rates. Revenue is negatively impacted. Higher bid prices and more ads per keyword make it progressively more difficult to meet campaign ROI objectives. How [...]

Links, Link-Building and Public Relations

Speaker: Eric Ward, ericward.com
Q+A Panelist: Chris Sherman

Mobile Marketing: SMN E-Book and upcoming Webcast

Trying to keep up with mobile marketing? Here are two resources that can help: We’ve literally just posted a new Search Marketing Now E-Book, “Search Marketing on the Mobile Web,” with an overview of the mobile market, plus tips and tactics for mobile SEO and PPC. (Search Marketing Now E-Books are drawn from Search Engine [...]

E-Book: Search Marketing and the Mobile Web

Mobile advertising has significantly picked up steam. With a substantial rise in smartphone users, Those statistics show that the long-awaited “year of mobile” may finally be arriving, and mobile marketing may finally begin to reach its potential. It finally makes sense to understand how to effectively use and deploy mobile paid search marketing campaigns. And [...]

How To Develop, Launch and Track a Mobile Marketing Strategy

Speaker: Kerri Smith, Mobile Strategist and Senior Account Manager, Range Online Media

Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent

Speaker: Matt Van Wagner, President, Find Me Faster