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Special presentation for UK & European audiences

Generally, here at Search Marketing Now, we run our presentations at 1 PM East-Coast time, following best practices that allow us to capture audiences in all US times zones. For our friends in the UK, Europe and the rest of the world, it’s not always as convenient. (We’ve had viewers from Japan and AustraliAsia who [...]

Links from our Link-Building Webcast, September 16 with Eric Ward

Today’s webcast had a record turnout — and as always our speaker, Eric Ward, delivered a presentation that was informative and packed with great tips and resources. For those of you who weren’t able to jot down the links that Eric shared, both as examples and also for further reading, we thought we’d list them [...]

Facebook Advertising Tips and Tactics

Speaker: Merry Morud, Search Marketing Account Manager, aimClear

21 Secret Truths of High Resolution PPC

This whitepaper from ClickEquations provides you with 21 specific insights into how paid search really works and how you can manage your campaigns to deliver more conversions and higher revenues. You’ll learn new ways to build and optimize your accounts, make smarter bid decisions, and earn high click-through rates. Just to name a few. This [...]

Labor Day Reading? New E-Books and Whitepapers at SMN

Organizing Paid Search Campaigns Using Intent Looks at how successful marketers are creating relevance and consistency in the consumer experience across all touch points in the process — and experiencing gains in search performance. Whitepaper sponsored by Adchemy Search Marketing and the Mobile Web Outlines the state of mobile marketing, both in pay-per-click (PPC) advertising [...]

Managing PPC Campaigns in the UK and Europe: Tips for Success

Speaker:
Andy Atkins-Krüger, Managing Director, WebCertain

Whitepaper: Organizing Paid Search Campaigns Using Intent

Marketers are in a precarious position as search engine marketing enters a new era. Increasing competition for keywords combined with the limited leverage available to bidders has decreased CTR and conversion rates. Revenue is negatively impacted. Higher bid prices and more ads per keyword make it progressively more difficult to meet campaign ROI objectives. How [...]

Links, Link-Building and Public Relations

Speaker: Eric Ward, ericward.com
Q+A Panelist: Chris Sherman

Mobile Marketing: SMN E-Book and upcoming Webcast

Trying to keep up with mobile marketing? Here are two resources that can help: We’ve literally just posted a new Search Marketing Now E-Book, “Search Marketing on the Mobile Web,” with an overview of the mobile market, plus tips and tactics for mobile SEO and PPC. (Search Marketing Now E-Books are drawn from Search Engine [...]

E-Book: Search Marketing and the Mobile Web

Mobile advertising has significantly picked up steam. With a substantial rise in smartphone users, Those statistics show that the long-awaited “year of mobile” may finally be arriving, and mobile marketing may finally begin to reach its potential. It finally makes sense to understand how to effectively use and deploy mobile paid search marketing campaigns. And [...]