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» October, 2011

Search and Display: Capitalizing on the Retargeting Opportunity

This E-Book discusses the current state of online display advertising, including its growth, its synergies and relationship with PPC, and the new retargeting opportunities…

Digital Marketing Intelligence: A Guide to Maximize Paid Search & Beat the Competition this Holiday Retail Season

In this guide, AdGooroo details a broad range of invaluable information to help search marketers maximize their paid search program and overcome both current economic challenges and their top PPC competitors…

Using Satisfaction Surveys to Achieve a Competitive Advantage

No matter what type of business you are in, surveys are an important tool to help you collect the information you need to understand and evaluate satisfaction.

Discover how you can create satisfaction surveys quickly and easily and let you choose the best method to capture this valuable information.

Survey Tips: A guide to help plan, develop and execute surveys

Download this handy guide to help you save time and money as you plan and execute your surveys – and get the highest response rate and the most useful results. Learn how.

Five Steps to Improving Business Performance Through Customer Intimacy

Read this white paper to learn five practical steps your company can take to achieve customer intimacy:

Plan your goals, methodology and metrics;
Capture the right customer information, including structured and unstructured data;
Predict customer behaviors;
Act on these insights with relevant, timely offers to optimize the predicted outcome; and
Expand successes into other areas.

Explode Six Marketing Myths

Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line – so you won't just survive, you'll thrive.

Five Predictive Imperatives for Maximizing Customer Value

Most CRM systems rely on historical analytics that provide a "rear-view mirror" of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers' evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions.

This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.

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