» November, 2011
10 Tips for Setting Your 2012 PPC Budget
As the end of the year approaches, it’s time to start setting budgets for your various marketing channels in 2012. Don’t get caught short with your PPC budget planning – setting budgets for your PPC campaigns can be complicated, but it doesn’t have to be difficult.
In this guide, you’ll learn ten best practices to help you get the most from your PPC budgets in 2012.
Google's Recent Algorithm Changes: The Impact on 2012 Marketing Strategy
Thursday, December 15, 2011 - 1 PM EST
Speakers:
Steve Beatty, SEO Manager
Alex Funk, Sr. Manager, Paid Media, Covario
Debra Mastaler, President Alliance-Link
How to Manage Large Retail PPC Campaigns: Best Practices to Solve Tactical and Organizational Challenges
This EBook discusses many of the key challenges that face large, retail PPC marketers and presents best practices at both the tactical and organizational levels.
Marketing Along the Buyer's Journey
Tuesday, December 6, 2011 - 1 PM EST
Speakers:
Christine Crandel, President, New Business Strategies
Erez Barak, VP of Products and Co-Founder, Optify
Powerhouse Holiday Marketing Strategies for Online Retailers
This whitepaper looks at how online retailers and e-commerce sites can best get ready for the 2011 online holiday shopping season.
PPC Planning for Retail, 2012: Ready, Set, Grow!
Thursday, December 1, 2011 - 1 PM EST
Speakers:
Joseph Kerschbaum, Clix Marketing
Thi Thumasathit, Adchemy
The Future of the Search Agency
Tuesday, November 29, 2011 - 1 PM EST
Speaker:
Sean Corcoran, Senior Analyst, Forrester Research, Inc.
Search Marketing Resources
