» December, 2011
Assessing Call Quality from Your Online Call Campaigns
Thursday, January 26, 2012 - 1PM EST (10AM PST)
Speaker:
John Busby, Vice President, Marchex Institute
Kirby Winfield, Senior Vice President, comScore
Achieving the Gold Standard in Paid-Search Bid Optimization
Paid-search advertisers have a range of choices when selecting a keyword-bidding approach: rules-based bidding and three different versions of model-based solutions.
For large, complex SEM campaigns, model-based optimization delivers consistently superior performance improvement.
Measuring Social Media Marketing Success Using Analytics Tools
Wednesday, January 25, 2012 - 1PM EST
Speakers:Jill Whalen, CEO and Founder, High Rankings
Horst Joepen, Searchmetrics
Content, Freshness and SEO for Large Sites:
Wednesday, January 18, 2012 - 1 PM EST
Speakers:
Rand Fishkin, SEOMoz
Katharine VanderDrift, Servio
Social Media and the Future of the Agency
This E-Book explores the impact of social media on agencies, including key challenges and how agencies can capitalize on the resulting opportunities for growth and stronger client relationships. Learn how social media has changed the digital landscape, and how digital marketers need to acquire skills to stay competitive.
Align your marketing mix to your Buyers Journey: Solution Search Stage
Tuesday, January 17, 2012 - 1 PM EST
Speakers:
Christine Crandel, President, New Business Strategies
Erez Barak, VP of Products and Co-Founder, Optify
Quality Score Toolkit: Could Your AdWords Performance Use a Boost?
Quality Score is the key to highly effective, cost-efficient PPC campaigns. But for many marketers, Quality Score is a frustrating metric, hard to understand and even harder to master.
The Quality Score Toolkit from WordStream gives you the resources you need to improve your Quality Scores.
The 12 Days of PPC…Holiday Marketing Cheer
We’ve got a PPC resource for each of the 12 days of Christmas.. – download now for some holiday marketing cheer! The Trada PPC Primer: A Complete Guide to PPC WhitePaper sponsored by Trada 10 Tips for Setting Your 2012 PPC Budget WhitePaper sponsored by WordStream How to Manage Large Retail PPC Campaigns: Best Practices [...]Facebook and Paid Search
With half a billion active users spending a total of 700 billion minutes on Facebook every day, advertisers and their agencies are focusing more attention on Facebook as a key component of online advertising.
Market Trends: Forrester Market Overview: Managed File Transfer Solutions
Application development and delivery professionals must keep abreast of developments in MFT solutions to provide the most-effective means for supporting information exchanges with external partners and customers.
